Harahap, Siti Nur Azizah (2025) ANALISIS RESEPSI PENGGUNA MEDIA SOSIAL X TERKAIT KONTEN CLASH OF CHAMPIONS SEBAGAI TAYANGAN EDUKASI RUANGGURU. S1 thesis, Universitas Mercu Buana-Menteng.
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Abstract
Penelitian ini menganalisis resepsi khalayak pengguna media sosial x terkait pesan edukasi yang dikemas dalam konten kompetisi belajar berjudul clash of champions yang dipublikasikan ruangguru. Kampanye konten ini bertujuan untuk menyampaikan pengetahuan dalam mengembangkan keterampilan akademik dan menciptakan jiwa kompetitif dalam pembelajaran di tengah maraknya konten non edukatif. Metode Penelitian yang digunakan adalah analisis resepsi dengan pendekatan kualitatif dengan paradigma konstruktivis. Peneliti menggunakan teori Stuart Hall dengan mengumpulkan data melalui wawancara mendalam kepada subjek penelitian yaitu enam informan yang aktif menggunakan media sosial x dan menonton kesuluruhan konten clash of champions sebagai tayangan edukasi ruangguru. Hasil Penelitian memberikan tiga posisi resepsi, hegemoni dominan meliputi mayoritas audiens yang menerima pesan sesuai dengan tujuan dari konten clash of champions bahwa keseluruhan tayangan memiliki nilai edukasi pembelajaran yang bermanfaat, negosiasi posisi memiliki pemahaman yang sama namun mengaitkan kepada latar belakang pendidikan dan pengalaman pribadi yang mempengaruhi sebagian bentuk penerimaan, dan oposisi posisi yang meyakini tayangan tersebut hanya berisi acara hiburan karena pengalaman pribadi tidak tertarik pada materi berhitung. Temuan ini didukung melalui tiga unsur yaitu framework of knowledge (latar belakang pendidikan, pekerjaan, pengalaman pribadi), relations of production (lingkungan keluarga, sosial) dan technical insfractructure (media sosial x). Berdasarkan hasil penelitian menunjukkan bahwa resepsi audiens yaitu pengguna media sosial x dengan latar belakang bervariatif dapat memaknai konten clash of champions sebagai tayangan edukatif. This research analyzes the public reception of social media users regarding educational messages packaged in learning competition content entitled clash of champions published by Ruangguru. This content campaign aims to convey knowledge in developing academic skills and create a competitive spirit in learning amidst the rise of non-educational content. The research method used is reception analysis with a qualitative approach with a constructivist paradigm. Researchers used Stuart Hall's theory by collecting data through in- depth interviews with research subjects, namely six informants who actively used social media x and watched all clash of champions content as a Ruangguru educational show. The research results provide three reception positions, the dominant hegemony includes the majority of viewers who receive the message in accordance with the content objectives of Clash of Champions that the entire show has useful learning educational value, the negotiation position has the same understanding but is related to educational background and personal experience which influences several forms of acceptance, and the opposition position which believes the show only contains entertainment programs because of personal experience of not being interested in numeracy material. These findings are supported by three elements, namely the knowledge framework (educational background, work, personal experience), production relations (family environment, social) and technical infrastructure (social media x) Based on the research results, it shows that audience reception, namely social media users with varied backgrounds, can interpet clash of champions content as an eductive show.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44219120044 |
| Uncontrolled Keywords: | Analisis Resepsi, Media Sosial x, Khalayak Aktif, Edukasi, Clash Of Champions Reception Analysis, Social Media x, Active Audience, Education, Clash Of Champions. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | FHADHILAH SHAFA ARISTA |
| Date Deposited: | 03 Mar 2025 02:56 |
| Last Modified: | 03 Mar 2025 02:56 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/94595 |
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