DESAIN CHIC FASHION MENGGUNAKAN EKSPLORASI MOTIF DESAIN MANDAILING

NASUTION, TITO LIHANTO (2025) DESAIN CHIC FASHION MENGGUNAKAN EKSPLORASI MOTIF DESAIN MANDAILING. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

In the midst of globalization and the rapid development of the fashion industry, the uniqueness of local cultures, such as those in Mandailing Natal, North Sumatra, is often threatened by global trends. The district is rich in natural beauty and culture, especially through the Mandailing ethnic community which has strong indigenous traditions. One important cultural heritage is the Mandailing motif, which is rich in symbolism and aesthetic value, but is often overlooked in modern fashion. With the growth of the fashion industry in Indonesia, it is important to integrate these traditional motifs into contemporary designs to maintain local cultural relevance. A sustainable approach in fashion product design can help revitalize local culture and raise public awareness of the importance of preserving their cultural heritage. Through effective promotional strategies, including the use of digital marketing, tourism and economic potential in Mandailing Natal can be maximized, so that people can be more prosperous and connected to their cultural roots. Keywords: Design, Chic Fashion, Motif Exploration, Mandailing. Di tengah globalisasi dan pesatnya perkembangan industri fashion, keunikan budaya lokal, seperti yang terdapat di Mandailing Natal, Sumatera Utara, sering terancam oleh tren global. Kabupaten ini kaya akan keindahan alam dan budaya, terutama melalui masyarakat etnis Mandailing yang memiliki tradisi adat yang kuat. Salah satu warisan budaya yang penting adalah motif Mandailing, yang kaya simbolisme dan nilai estetika, namun sering terabaikan dalam fashion modern. Dengan pertumbuhan industri fashion di Indonesia, penting untuk mengintegrasikan motif tradisional ini ke dalam desain kontemporer untuk menjaga relevansi budaya lokal. Pendekatan berkelanjutan dalam desain produk fashion dapat membantu merevitalisasi budaya lokal dan meningkatkan kesadaran masyarakat akan pentingnya melestarikan warisan budaya mereka. Melalui strategi promosi yang efektif, termasuk penggunaan digital marketing, potensi pariwisata dan ekonomi di Mandailing Natal dapat dimaksimalkan, sehingga masyarakat dapat lebih sejahtera dan terhubung dengan akar budaya mereka. Kata Kunci : Desain, Chic Fashion, Eksplorasi Motif, Mandailing

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DP. 25 013
NIM/NIDN Creators:	41919210002
Uncontrolled Keywords:	Desain, Chic Fashion, Eksplorasi Motif, Mandailing
Subjects:	600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 622 Mining and Related Operations/Operasi Pertambangan dan Operasi Terkait > 622.1 Exploratory Operations/Eksploitasi, Eksplorasi 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 646 Sewing Materials and Equipment, Clothing, Management of Personal and Family Life/Mesin Jahit dan Perlengkapan Menjahit, Pakaian, Management Pribadi dan Keluarga > 646.3 Clothing/Pakaian, Tata Busana, Mode Busana, Fashion 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Produk
Depositing User:	khalimah
Date Deposited:	28 Feb 2025 04:57
Last Modified:	28 Feb 2025 04:57
URI:	http://repository.mercubuana.ac.id/id/eprint/94515

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