Insani, Lucinda Tiara (2025) PENGARUH GREEN PRODUCT DAN GREEN PERCEIVED VALUE TERHADAP NIAT BELI ULANG KONSUMEN MELALUI MEDIASI GREEN TRUST (Studi Pada Ace Hardware Cibinong City Mall). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Penelitian ini bertujuan untuk menentukan pengaruh Green Product dan Green Perceived Value terhadap Niat Beli Uang Konsumen melalui mediasi Green Trust di Ace Hardware Cibinong City Mall. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian berupa kuesioner yang dibagikan kepada sampel melalui online. Kuesioner akan diberi kriteria dan bobot nilai berdasarkan skala likert. Desain penelitian yang digunakan dalam studi ini adalah penelitian kuantitatif, dan metode penelitian yang digunakan adalah analisis kausal. Sampel terdiri dari 127 responden yang dipilih melalui purposive sampling. Metode analisis data yang digunakan adalah Partial Least Square (PLS) dan teknik analisis yang digunakan adalah deskriptif. Hasil penelitian menunjukkan bahwa Green Product berpengaruh positif namun tidak signifikan terhadap Niat Beli Ulang, sedangkan Green Perceived Value memiliki pengaruh positif dan signifikan, meningkatkan loyalitas konsumen. Baik Green Product maupun Green Perceived Value juga berpengaruh positif dan signifikan terhadap Green Trust, yang selanjutnya berpengaruh signifikan terhadap Niat Beli Ulang dan berperan sebagai mediator antara Green Product serta Green Perceived Value terhadap Niat Beli Ulang. This study aims to determine the influence of Green Product and Green Perceived Value on Consumer Repurchase Intention through the mediation of Green Trust at Ace Hardware Cibinong City Mall. Data collection was conducted via a survey method, using a questionnaire distributed to the sample online. The questionnaire was designed with criteria and weighted values based on a Likert scale. The research design applied in this study is quantitative, and the research method is causal analysis. The sample consisted of 127 respondents selected through purposive sampling. The data analysis method used is Partial Least Square (PLS) with descriptive analysis techniques. The study results show that Green Product has a positive but insignificant effect on Repurchase Intention, while Green Perceived Value has a positive and significant effect, enhancing consumer loyalty. Both Green Product and Green Perceived Value also have a positive and significant effect on Green Trust, which in turn has a significant effect on Repurchase Intention and acts as a mediator between Green Product and Green Perceived Value on Repurchase Intention.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43120120094 |
| Uncontrolled Keywords: | Green Product, Green Perceived Value, Green Trust, Niat Beli Ulang Konsumen. Green Product, Green Perceived Value, Green Trust, Consumer Repurchase Intention. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | OKTAFIYANI AZ ZAHRO |
| Date Deposited: | 28 Feb 2025 02:41 |
| Last Modified: | 28 Feb 2025 02:41 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/94497 |
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