Wulansari, Eka Yuli (2025) HUBUNGAN ANTARA SELF-CONTROL DENGAN IMPULSIVE BUYING PADA WANITA DEWASA AWAL PENGGEMAR TREASURE. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (COVER)
46120010086 - Eka Yuli Wulansari - 01 Cover - eka yuli wulansari.pdf Download (674kB) |
|
Text (BAB I)
46120010086 - Eka Yuli Wulansari - 02 Bab 1 - eka yuli wulansari.pdf Restricted to Registered users only Download (321kB) |
|
Text (BAB II)
46120010086 - Eka Yuli Wulansari - 03 Bab 2 - eka yuli wulansari.pdf Restricted to Registered users only Download (388kB) |
|
Text (BAB III)
46120010086 - Eka Yuli Wulansari - 04 Bab 3 - eka yuli wulansari.pdf Restricted to Registered users only Download (418kB) |
|
Text (BAB IV)
46120010086 - Eka Yuli Wulansari - 05 Bab 4 - eka yuli wulansari.pdf Restricted to Registered users only Download (458kB) |
|
Text (BAB V)
46120010086 - Eka Yuli Wulansari - 06 Bab 5 - eka yuli wulansari.pdf Restricted to Registered users only Download (283kB) |
|
Text (DAFTAR PUSTAKA)
46120010086 - Eka Yuli Wulansari - 08 Daftar Pustaka - eka yuli wulansari.pdf Restricted to Registered users only Download (331kB) |
|
Text (LAMPIRAN)
46120010086 - Eka Yuli Wulansari - 09 Lampiran - eka yuli wulansari.pdf Restricted to Registered users only Download (1MB) |
Abstract
Penelitian ini bertujuan untuk melihat apakah terdapat hubungan antara Self- Control dengan Impulsive Buying pada wanita dewasa awal penggemar treasure. Impulsive buying merupakan perilaku pembelian suatu produk secara tidak rasional yang dilakukan untuk kesenangan diri (Verplanlen & Herabadi, 2001). Sedangkan self-control merupakan kemampuan individu untuk menahan dorongan perilaku yang muncul. Sampel dalam penelitian ini berjumlah 113 orang penggemar treasure. Teknik sampling yang digunakan dalam penelitian ini adalah teknik accidental sampling. Metode analisis data yang digunakan adalah uji non parametrik Spearman’s Rho. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara self-control dengan impulsive buying pada wanita dewasa awal penggemar treasure (r = - 0.273 p = 0.03). Maka dapat disimpulkan bahwa Ha diterima. This study aims to examine the relationship between self-control and impulsive buying in early adult female treasure fans. Impulsive buying is the act of purchasing a product irrationally for self-gratification (Verplanken & Herabadi, 2001). Meanwhile, self-control is an individual;s ability to resist emerging behavioral urges. The sample in this study consisted of 113 treasure fans. The sampling technique used in this study was accidental sampling. The data analysis method used was Spearman’S Rho non-parametric test. The results showed that there was a significant relationship between self-control and impulsive buying in early adult female treasure fans (r = -0.273, p = 0.03). So it can be concluded that Ha is accepted.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 46120010086 |
| Uncontrolled Keywords: | kontrol diri, pembelian impulsif, dewasa awal self-control, impulsive buying, early adulthood |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | OKTAFIYANI AZ ZAHRO |
| Date Deposited: | 26 Feb 2025 05:04 |
| Last Modified: | 26 Feb 2025 05:04 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/94456 |
Actions (login required)
 |
View Item |
