Brahmana, Selvina Tawanta (2025) ANALISA KEPUTUSAN PENGGUNAAN JASTIP (JASA TITIP) MELALUI KEPERCAYAAN SEBAGAI VARIABEL MEDIASI. S2 thesis, Universitas Mercu Buana-Menteng.
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Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Reputasi, Sosial Media Marketing, dan Kualitas Layanan terhadap Keputusan Penggunaan melalui Kepercayaan sebagai Variabel Mediasi. Penelitian ini menggunakan metode pendekatan kuantitatif. Populasi penelitian ini adalah pengguna pelayanan Jasa Titip (Jastip) di Jabodetabek. Metode pengumpulan data yang digunakan adalah purposive sampling dengan jumlah responden 240 orang. Teknik analisis data dilakukan dengan menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa Reputasi dan Kualitas Layanan berpengaruh positif dan signifikan terhadap Kepercayaan, sedangkan Sosial Media Marketing berpengaruh positif tetapi tidak signifikan terhadap Kepercayaan, dan Kepercayaan berpengaruh positif dan signifikan terhadap Keputusan Penggunaan. This study aims to determine and analyze the influence of Reputation, Social Media Marketing, and Service Quality on the Decision to Use through Trust as a Mediating Variable. This study uses a quantitative approach method. The population of this study were users of the Jasa Titip (Jastip) service who live in Jabodetabek. The data collection method used was purposive sampling with 240 respondents. Data analysis techniques were performed using SEM-PLS. The results showed that Reputation and Service Quality had a positive and significant effect on Trust, while Social Media Marketing had a positive but not significant effect on Trust, and Trust had a positive and significant effect on the Decision to Use.
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55121120094 |
| Uncontrolled Keywords: | Reputasi, Sosial Media Marketing, Kualitas Layanan, Kepercayaan, Keputusan Penggunaan, Jasa Titip (Jastip). Reputation, Social Media Marketing, Service Quality, Trust, Decision to Use, Jastip (Jastip). |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | RAUL ANDIKA KURNIAWAN |
| Date Deposited: | 25 Feb 2025 04:49 |
| Last Modified: | 25 Feb 2025 04:49 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/94415 |
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