NABILA, NASYWA EQUINA (2025) PENGARUH LOYALITAS KONSUMEN TERHADAP MINAT BELI ULANG PRODUK SOMETHINC (Survey Followers TikTok @somethincofficial Periode Bulan Oktober 2024). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The development of Skincare in Indonesia is progressing well, the audience is also easier to find and find the information they need. Somethinc is a local beauty brand from Indonesia that produces skincare, makeup and other beauty products. Somethinc as the object of research because the Somethinc brand always creates new innovations such as skincare and makeup with the innovations that continue to emerge want to know whether Beauty Enthusiasts have a sense of loyalty and want to buy repeatedly. This research uses the S - O - R Theory (Stimulus Organism Response) put forward by Houland in 1953.This research uses the positivism paradigm using one of the Survey research methods, this research approach is quantitative. The population in this study were Followers Tiktok @somethincofficial and a sample of 100 Respondents. The sampling technique in this study is Purposive Sampling with an error of 10% and using the Confidence Interval (CI). The results of the analysis of this study obtained the conclusion that the T test was r count 8.370> t table 1.984. So it can be concluded that the hypothesis result is H0 rejected and H1 accepted. It can be concluded that Consumer Loyalty (variable X) affects Repurchase Interest (variable Y). Keywords: Consumer Loyalty, Repurchase Interest, Somethinc Perkembangan Skincare di Indonesia semakin maju dengan baik, khalayak pun semakin mudah dalam mencari dan menemuka informasi yang mereka butuhkan Brand Somethinc adalah Brand atau merek kecantikan local asal Indonesia yang memproduksi produk skincare, makeup dan juga produk kecantikan lainnya. Somethinc sebagai objek penelitian karena brand Somethinc selalu menciptakan inovasi baru seperti skincare maupun make up dengan adanya inovasi yang terus bermunculan ingin mengetahui apakah para Beauty Enthusias memiliki rasa loyal dan ingin membeli secara berulang. Penelitian ini menggunakan Teori S – O – R (Stimulus Organism Response) dikemukakan oleh Houland pada tahun 1953.Penelitian ini menggunakan paradigma positivisme dengan menggunakan salah satu metode penelitian Survey, pendekatan penelitian ini ialah kuantitatif. Populasi pada penelitian ini adalah Followers Tiktok @somethincofficial dan sampel sebanyak 100 Responden. Teknik penarikan sampel pada penelitian ini yaitu Purposive Sampling dengan error 10% dan menggunakan Confidence Interval (CI). Hasil dari analisis penelitian ini memperoleh Kesimpulan yaitu Uji T sebesar r hitung 8,370 > t tabel 1,984. Maka dapat disimpulkan bahwa hasil hipotesis adalah H0 ditolak dan H1 diterima. Dapat disimpulkan bahwa Loyalitas Konsumen (variable X) berpengaruh terhadap Minat Beli Ulang (variable Y). Kata Kunci : Loyalitas Konsumen, Minat Beli Ulang, Somethinc
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