DELFITO, MUHAMMAD HAFIF (2025) INTERAKSI PARASOSIAL ANTARA PENGGEMAR DENGAN JKT48 DALAM PLATFORM LIVE STREAMING SHOWROOM. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The phenomenon of parasocial interaction has become a primary focus in understanding the relationship between fans and idols in the context of digital media. Live streaming platforms have become an important part of digital life in the modern era. Streaming platforms not only offer entertainment but also create a space for interaction between fans and an idol. Through the live streaming media platform Showroom, fans can interact. This research aims to identify the phenomenon of parasocial interaction by encompassing cognitive responses, affective responses, and behavioral responses experienced by JKT48 fans when interacting with their idol through the Showroom live streaming platform. The research method used in this study is qualitative with a descriptive approach. The main theory applied in this research is the theory of Parasocial Interaction. Other theories and concepts used in this study include Communication Theory, Digital Communication Theory, New Media Theory, Fan Concept Theory, and Social Media Concepts. The subjects of this research are JKT48 fans or FJKT48, consisting of 8 (eight) informants who are active users of the Showroom live streaming platform. The results of the study indicate that there are several categories of responses from the three types of parasocial interaction responses. These response categories include: attention allocation (Cognitive Response), comprehension of persona's action (Cognitive Response), activation of prior media and life experiences (Cognitive Response), sympathy (Affective Response), Empathy (Affective Response), emotion contagion (Affective Response), (para)verbal behavior (Behavioral Response), and behavioral intention (Behavioral Response). This study also concludes that new media, specifically the Showroom live streaming platform, plays an important role in the occurrence of parasocial interactions between JKT48 fans and JKT48.. Keywords: Parasocial Interaction, Showroom, Livestreaming, JKT48 Fenomena interaksi parasosial telah menjadi fokus utama dalam memahami hubungan antara penggemar dan idola dalam konteks media digital. Platform livestreaming telah menjadi bagian penting dari kehidupan digital di era modern. Platform streaming tidak hanya menawarkan hiburan, tetapi juga menciptakan ruang interaksi antara penggemar dengan seorang idola. Melalui platform media livestreaming Showroom penggemar dapat berinteraksi. Penelitian ini bertujuan mengidentifikasi fenomena interaksi parasosial dengan mencangkup respon kognitif, respon afektif, dan respon prilaku yang dirasakan oleh penggemar JKT48 ketika berinteraksi dengan sang idola melalui platform livestreaming Showroom. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Teori utama yang digunakan dalam penelitian ini adalah teori Interaksi Parasosial. Adapun teori dan konsep lain yang digunakan dalam penelitian ini terdiri dari teori Komunikasi, teori Komunikasi Digital, teori Media Baru, teori konsep Penggemar serta konsep Media Sosial. Subjek dalam penelitian ini adalah Penggemar JKT48 atau FJKT48 sejumlah 8 (delapan) orang informan, yang merupakan pengguna aktif platform livestreaming Showroom. Hasil penelitian menunjukan terdapat beberapa kategori respon dari tiga respon interaksi parasosial. Kategori respon tersebut meliputi : attention allocation (Respon Kognitif), Comprehension of Persona's Action (Respon Kognitif), Activation of Prior media and Life Experiences (Respon Kognitif), Sympathy (Respon Afektif), Empathy (Respon Afektif), Emotion Contagion (Respon Afektif), (Para)verbal Behavior (Respon Prilaku), dan Behavioral Intention (Respon Prilaku). Penelitian ini juga menyimpulkan media baru yaitu platform livestreaming Showroom memiliki peran penting dalam terjadinya interaksi parasosial antara penggemar JKT48 dengan JKT48. Kata Kunci: Interaksi Parasosial, Showroom, Livestreaming, JKT48
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