PENGARUH PENGETAHUAN ZAKAT DAN KEPERCAYAAN TERHADAP NIAT MEMBAYAR ZAKAT DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (STUDI KASUS BADAN AMIL ZAKAT NASIONAL REPUBLIK INDONESIA)

JULITA, NURMASARI (2025) PENGARUH PENGETAHUAN ZAKAT DAN KEPERCAYAAN TERHADAP NIAT MEMBAYAR ZAKAT DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (STUDI KASUS BADAN AMIL ZAKAT NASIONAL REPUBLIK INDONESIA). S2 thesis, Universitas Mercu Buana - Menteng.

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Abstract

This research aims to explain the influence of zakat knowledge and trust on the intention to pay zakat at BAZNAS RI through the Theory of Planned Behavior as a mediating variable. The research population is people who live in DKI Jakarta, Bogor, Depok, Tangerang, Bekasi with 202 muzaki or non-muzaki respondents. The data analysis method uses Structural Equation Model-Partial Least Square (SEMPLS). The research results found that zakat knowledge and beliefs were proven to have a positive effect on attitudes, subjective norms and perceived behavioral control. Attitudes, subjective norms, perceived behavioral control are proven to influence an individual's intention to pay zakat at BAZNAS RI. Knowledge of zakat is not proven to influence an individual's intention to pay zakat at BAZNAS RI through attitudes, subjective norms, and perceived behavioral control. Trust is not proven to influence an individual's intention to pay zakat at BAZNAS RI through attitudes, perceived behavioral control, but trust is proven to influence an individual's intention to pay zakat through subjective norms. In conclusion, zakat knowledge and trust are important factors that can encourage people to pay zakat at BAZNAS RI, so BAZNAS RI must strive to increase zakat knowledge and public trust with a commitment to implementing the principles of good zakat governance by increasing zakat socialization and education, collaborating with the government, leaders religion as well as maintaining integrity and honesty, improving distribution and utilization programs, the quality of muzaki and mustahik services. Penelitian ini bertujuan menjelaskan pengaruh pengetahuan zakat dan kepercayaan terhadap niat membayar zakat pada BAZNAS RI melalui Theory of Planned Behaviour sebagai variable mediasi. Populasi penelitian adalah masyarakat yang berdomisili di DKI Jakarta, Bogor, Depok, Tangerang, Bekasi dengan responden muzaki atau bukan muzaki sebanyak 202 orang Metode analisis data menggunakan Structural Equation Model-Partial Least Square (SEMPLS). Hasil penelitian menemukan pengetahuan zakat, kepercayaan terbukti berpengaruh positif terhadap sikap, norma subjektif dan persepsi kontrol perilaku. Sikap, norma subjektif, persepsi control perilaku terbukti dapat mempengaruhi niat individu untuk membayar zakat di BAZNAS RI. Pengetahuan zakat tidak terbukti mempengaruhi niat individu membayar zakat di BAZNAS RI melalui adanya sikap, norma subjektif, persepsi control perilaku. Kepercayaan tidak terbukti mempengaruhi niat individu membayar zakat di BAZNAS RI melalui sikap, persepsi control perilaku namun kepercayaan terbukti mempengaruhi niat individu membayar zakat melalui norma subjektif. Kesimpulannya pengetahuan zakat, kepercayaan adalah faktor penting yang dapat mendorong masyarakat untuk membayar zakat di BAZNAS RI maka BAZNAS RI harus berupaya meningkatkan pengetahuan zakat dan kepercayaan masyarakat dengan komitmen melaksanakan prinsip tata kelola zakat yang baik dengan meningkatkan sosialisasi dan edukasi zakat, berkolaborasi dengan pemerintah, pemuka agama serta menjaga integritas dan kejujuran, meningkatkan program pendistribusian dan pendayagunaan, kualitas layanan muzaki dan mustahik

Item Type: Thesis (S2)
NIM/NIDN Creators: 55122110058
Uncontrolled Keywords: TPB, Zakat Knowledge, Trust, Baznas RI TPB, Pengetahuan Zakat, Kepercayaan, Baznas RI
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Pascasarjana > Magister Manajemen
Depositing User: SUTRA DEWANGGA
Date Deposited: 13 Feb 2025 03:54
Last Modified: 13 Feb 2025 03:54
URI: http://repository.mercubuana.ac.id/id/eprint/94177

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