PASARIBU, ROSALINA (2025) PENGARUH INTENSITAS MENONTON YOUTUBE BANGTANTV TERHADAP RESPON PENGGEMAR BTS. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 COVER.pdf Download (547kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
02 BAB 1.pdf Restricted to Registered users only Download (224kB) |
|
|
Text (BAB II)
03 BAB 2.pdf Restricted to Registered users only Download (200kB) |
|
|
Text (BAB III)
04 BAB 3.pdf Restricted to Registered users only Download (305kB) |
|
|
Text (BAB IV)
05 BAB 4.pdf Restricted to Registered users only Download (487kB) |
|
|
Text (BAB V)
06 BAB 5.pdf Restricted to Registered users only Download (65kB) |
|
|
Text (DAFTAR PUSTAKA)
07 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (171kB) |
|
|
Text (LAMPIRAN)
08 LAMPIRAN.pdf Restricted to Registered users only Download (860kB) |
Abstract
In the fast-growing digital age, social media platforms like YouTube have become an important means for fans to access their favorite content. Users can find and watch content to their liking. One of them is Youtube Bangtan TV owned by Korean Boyband BTS. The aim of this research is to find out whether there is an influence of the intensity of watching YouTube Bangtan TV on the response of BTS fans. This research is based on the positivism paradigm and uses an explanatory quantitative approach with data collection techniques in the form of surveys. The population studied was @armyindonesia followers with a total of 180,00 people, the sample was obtained as many as 100 respondents. This research uses the SOR (Stimulus-Organism-response) theory proposed by Houland in 1953. Researchers used SPSS version 25.0 to conduct Validity Test, Reliability Test, Simple Regression Analysis, Correlation Test, Coefficient of Determination (KD) and Hypothesis Test. The results showed that there was an influence of the intensity of watching Youtube Bangtan TV on the response of BTS Fans, which is 0.902, equivalent to 90.2% with a correlation of 0.950 (strong) with a positive direction with the regression equation Y= 0.729 + 0.734X. This is also proven by hypothesis testing where ha is accepted and ho is rejected as proven by T-count>T-table (30.077>1.661) and the F test, namely F count>F table (904.603>3.09). Keywords: Watching Intensity, Youtube Bangtan TV, Fans Response, BTS Fans. Dalam era digital yang semakin berkembang pesat, platform media sosial seperti YouTube telah menjadi sarana penting bagi penggemar untuk mengakses konten favorit mereka. Pengguna dapat menemukan dan menonton konten sesuai dengan keinginannya. Salah satunya Youtube Bangtan TV milik Boyband Korea BTS. Tujuan penelitian ini yaitu untuk mengetahui apakah ada pengaruh intensitas menonton Youtube Bangtan TV terhadap respon penggemar BTS. Penelitian ini berlandaskan pada paradigma positivisme dan menggunakan pendekatan kuantitatif eksplanatif dengan teknik pengumpulan data berupa survei. Populasi yang diteliti adalah followers @armyindonesia dengan jumlah 180.00 orang didapatkan sampelnya sebanyak 100 responden. Penelitian ini menggunakan teori SOR (Stimulus-Organism-response) dikemukakan oleh Houland pada tahun 1953. Peneliti memanfaatkan SPSS versi 25.0 untuk melakukan Uji Validitas, Uji Reliabilitas, Analisis Regresi Sederhana, Uji Korelasi, Koefisien Determinasi (KD) dan Uji Hipotesis. Hasil penelitian menunjukkan terdapat pengaruh intensitas menonton Youtube Bangtan TV terhadap respon penggemar BTS yaitu 0,902 yang setara dengan 90,2% dengan korelasi sebesar 0,950 (kuat) dengan arah positif dengan persamaan regresi Y= 0,729 + 0,734X. Dibuktikan juga dengan uji hipotesis dimana ha diterima dan ho ditolak yang dibuktikan dengan T-hitung>T-tabel (30,077>1,661) dan uji F yaitu F hitung>F table (904,603>3,09). Kata Kunci: Intensitas Menonton, Youtube Bangtan TV, Respon Penggemar, Penggemar BTS.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR. 25 032 |
| NIM/NIDN Creators: | 44221010157 |
| Uncontrolled Keywords: | Intensitas Menonton, Youtube Bangtan TV, Respon Penggemar, Penggemar BTS |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 363 Other Social Problems and Services/Masalah dan Layanan Sosial Lainnya > 363.6 Public Utilities and Related Topics/Masalah Utilitas Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | khalimah |
| Date Deposited: | 30 Jan 2025 02:31 |
| Last Modified: | 30 Jan 2025 02:31 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/93759 |
Actions (login required)
 |
View Item |
