KEMASAN MAKANAN RINGAN KERIPIK PISANG LUMER BY PIKNIK CHIPS ASAL PANDEGLANG

GOLDY, MICHAEL (2025) KEMASAN MAKANAN RINGAN KERIPIK PISANG LUMER BY PIKNIK CHIPS ASAL PANDEGLANG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Keripik Pisang Lumer by Piknik Chips is a product from a small-medium enterprise (SME) in Pandeglang, Banten, with great potential to compete in the snack market. However, the unattractive packaging design and the product’s placement at the bottom shelf of souvenir stores in Serang reduce its visual appeal to consumers. This study aims to redesign the packaging to make it not only visually attractive but also functional and practical in use. The methods involve research on system, functionality, and aesthetic aspects, combined with a rebranding approach to strengthen product identity and market competitiveness. The results include packaging with a modern design, high-quality materials, and aesthetic elements that reflect the brand identity. This redesign is expected to enhance consumer interest, reinforce the brand image, and create a more positive shopping experience in an increasingly competitive market. Keywords: Rebranding, Redesign, Packaging, Banana Chips, SME. Keripik Pisang Lumer by Piknik Chips merupakan produk UMKM dari Pandeglang, Banten, dengan potensi besar untuk bersaing di pasar makanan ringan. Namun, desain kemasan yang kurang menarik serta posisi penempatan produk di bagian bawah etalase toko oleh-oleh di Serang mengurangi daya tarik visual produk di mata konsumen. Penelitian ini bertujuan untuk merancang ulang kemasan yang tidak hanya menarik secara visual, tetapi juga fungsional dan praktis dalam penggunaannya. Metode yang digunakan meliputi riset aspek sistem, fungsional, dan estetika untuk menghasilkan kemasan yang modern, mudah diakses, dan mencerminkan identitas produk. Hasilnya adalah kemasan dengan desain modern, material yang kokoh, dan elemen estetis yang mencerminkan identitas produk. Redesain ini tidak hanya meningkatkan minat konsumen, tetapi juga memperkuat citra merek di tengah persaingan pasar. Kata Kunci: Rebranding, Redesain, Kemasan, Keripik Pisang, UMKM.

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DP. 25 002
NIM/NIDN Creators:	41919110015
Uncontrolled Keywords:	Rebranding, Redesain, Kemasan, Keripik Pisang, UMKM.
Subjects:	600 Technology/Teknologi > 630 Agriculture and Related Technologies/Pertanian dan Teknologi Terkait > 634 Orchards, Fruits, Forestry/Kebun, Buah-Buahan, Kehutanan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.04 Management of Enterprises of Specific Forms/Pengelolaan Usaha dengan Bentuk Tertentu > 658.044 Unincorporated Business Enterprises/Badan Usaha Bukan Usaha 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.2 Industrial Design/Desain Industri
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Produk
Depositing User:	khalimah
Date Deposited:	21 Jan 2025 08:29
Last Modified:	21 Jan 2025 08:29
URI:	http://repository.mercubuana.ac.id/id/eprint/93675

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