REDESAIN IDENTITAS MEREK PANGAN TRADISIONAL BETAWI “SATIBI“

Ridhwaanallah, Muhammad (2024) REDESAIN IDENTITAS MEREK PANGAN TRADISIONAL BETAWI “SATIBI“. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.

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Abstract

Penelitian ini berfokus pada perancangan Redesain identitas merek pangan tradisional Betawi "Satibi" dengan memanfaatkan elemen desain komunikasi visual (DKV) seperti warna, tipografi, layout, komposisi, dan ilustrasi. Tujuan utama dari perancangan ini adalah untuk memperkuat representasi budaya Betawi melalui elemen visual yang lebih jelas dan konsisten. Penelitian ini mengevaluasi kelebihan dan kekurangan dari identitas branding yang ada, lalu menerapkan elemen DKV untuk meningkatkan daya tarik visual dan relevansi budaya. Distribusi karya menggunakan metode AISAS dapat memudahkan Milenial untuk berinteraksi mulai brosure, e- poster, stiker pada kendaraan, spanduk, x-banner, kop surat, amplop, stemple, topi dalam mengenal dan mengingat brand Satibi. Hal ini menunjukan perlu memperhatikan strategi komunikasi dalam penggunaan logo pada semua platform agar mencapai konsistensi yang maksimal. This research focuses on the redesign of the branding identity for Betawi traditional food "Satibi" by utilizing visual communication design (VCD) elements such as color, typography, layout, composition, and illustration. The primary objective of this redesign is to strengthen the representation of Betawi culture through clearer and more consistent visual elements. The research evaluates the strengths and weaknesses of the existing branding identity and then applies VCD elements to enhance visual appeal and cultural relevance. The distribution of the work using the AISAS method facilitates Millennials' interaction through brochures, e-posters, vehicle stickers, banners, x- banners, letterheads, envelopes, stamps, and hats, helping them recognize and remember the Satibi brand. This highlights the importance of paying attention to communication strategies in the use of the logo across all platforms to achieve maximum consistency.

Item Type: Thesis (S1)
NIM/NIDN Creators: 42320010082
Uncontrolled Keywords: Identitas merek, Pangan Tradisional Betawi, GSM Branding Identity, Traditional Betawi Cuisine, GSM
Subjects: 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian
Divisions: Fakultas Ilmu Komunikasi > Komunikasi Visual
Depositing User: WIDYA AYU PUSPITA NINGRUM
Date Deposited: 27 Dec 2024 03:25
Last Modified: 27 Dec 2024 03:25
URI: http://repository.mercubuana.ac.id/id/eprint/93272

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