SYAPUTRA, APRINALDO (2024) PENGARUH GREEN PRODUCT, LIFESTYLE, ENVIROMENTAL CONCERN TERHADAP GREEN PURCHASE INTENTION PADA PRODUK KOSMETIK WARDAH DI KAWASAN MERUYA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the effect of Green Product, Lifestyle, and Enviromental Concern on Green Purchase Intention in Wardah Cosmetics Products. The type of research used in this study is quantitative and the research method used is a causal analysis method. The sample used was as many as 120 respondents. The sampling method uses purposive sampling. The data analysis method uses Partial Least Square (PLS) with the analysis technique used is descriptive. The results showed that the variables Green Products, Lifestyle and Enviromental Concern had a positive and significant effect on Green Purchase Intention. Keywords: Green Product, Lifestyle, Enviromental Concern, and Green Purchase Intention. Penelitian ini bertujuan untuk mengetahui pengaruh Green Product, Lifestyle, dan Enviromental Concern terhadap Green Purchase Intention pada Produk Kosmetik Wardah di Kawasan Meruya. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dan metode penelitian yang digunakan adalah metode analisis kausal. Sampel yang digunakan sebanyak 120 responden. Metode pengambilan sampel menggunakan purposive sampling. Metode analisis data menggunakan Partial Least Square (PLS) dengan teknik analisis yang digunakan bersifat deskriptif. Hasil penelitian menunjukan bahwa variable Green Product, Lifestyle dan Environmental Concern terhadap Green Purchase Intention Kata Kunci: Green Product, Lifestyle, Enviromental Concern, Green Purchase Intention
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 24 542 |
| NIM/NIDN Creators: | 43120010433 |
| Uncontrolled Keywords: | Green Product, Lifestyle, Enviromental Concern, Green Purchase Intention |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.92 Influence of Social Environment/Pengaruh Lingkungan Sosial 600 Technology/Teknologi > 660 Chemical Engineering and Related Technologies/Teknologi Kimia dan Ilmu yang Berkaitan > 668 Technology of Other Organic Products/Teknologi Produk Organik Lainnya > 668.5 Parfumes and Cosmetics/Teknologi Parfum, Minyak Wangi dan Kosmetik |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 18 Dec 2024 03:16 |
| Last Modified: | 18 Dec 2024 03:16 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/93108 |
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