ZULFIKAR, AHMAD (2024) PERANCANGAN KAMPANYE “MENJAGA KEBERSIHAN SAMPAH DI TAMAN NASIONAL GUNUNG GEDE PANGRANGO”. S1 thesis, Universitas Mercu Buana.
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Abstract
This design is based on the problem of the large amount of trash left by climbers in the Mount Gede Pangrango National Park area. In response to this problem, a social campaign design was carried out that aimed to build awareness among climbers about maintaining environmental cleanliness from trash in Mount Gede Pangrango National Park through visual communication and persuasive messages. This design uses the AIDA (Awareness, Interest, Desire, Action) as a strategy model in the campaign delivery strategy stage. The strategy is applied to each visual media campaign design as a communication tool used to build awareness among climbers through educational information and persuasive communication messages. Perancangan ini berangkat dari permasalahan banyaknya sampah yang ditinggalkan oleh para pendaki di kawasan Taman Nasional Gunung Gede Pangrango. Dalam merespon permasalahan tersebut maka dilakukan perancangan kampanye sosial yang bertujuan untuk membangun kesadaran para pendaki dalam menjaga kebersihan lingkungan dari sampah di Taman Nasional Gunung Gede Pangrango melalui komunikasi visual dan pesan persuasif. Perancangan ini menggunakan model strategi AIDA (Awareness. Interest, Desire, Action) sebagai model strategi dalam tahapan strategi penyampaian kampanye, strategi diterapkan kedalam masing-masing perancangan media visual kampanye sebagai alat komunikasi yang digunakan dalam membangun kesadaran para pendaki melalui informasi edukatif dan pesan komunikasi persuasif
| Item Type: | Thesis (S1) |
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| Call Number CD: | FDSK/DKV. 24 096 |
| NIM/NIDN Creators: | 42320110040 |
| Uncontrolled Keywords: | lingkungan, kampanye, media, gunung, sampah |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | AFIFAH SALMA RAMADINA |
| Date Deposited: | 19 Nov 2024 02:32 |
| Last Modified: | 19 Nov 2024 02:42 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/92862 |
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