PENGARUH ENVIRONMENTAL KNOWLEDGE DAN BIOSPHERIC VALUE TERHADAP PURCHASE DECISION DAN ATTITUDE SEBAGAI VARIABEL MEDIASI PADA PRODUK THE BODY SHOP

MAHAPUTRA, M. RIDHO (2024) PENGARUH ENVIRONMENTAL KNOWLEDGE DAN BIOSPHERIC VALUE TERHADAP PURCHASE DECISION DAN ATTITUDE SEBAGAI VARIABEL MEDIASI PADA PRODUK THE BODY SHOP. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

In recent years, increasing global awareness of environmental and health issues has changed consumer behavior to be more concerned about environmentally friendly products, including in the cosmetics industry. This study aims to determine "The Effect of Environmental Knowledge and Biospheric Value on Purchase Decision and Attitude as a Mediating Variable on The body shop Products" From this study, the independent variables consist of the Effect of Environmental Knowledge, Biospheric Value, and the dependent variable is Purchase Decision, and the mediating variable is Attitude. The population in this study were consumers who decided to use The body shop products. The data analysis techniques used in this study include outer model tests (Convergent Validity, Discriminat Validity, Composite Reability), Inner model hypothesis testing (R square value, Goodness of Fit Model, Hypothesis Testing), Data was collected by distributing questionnaires to consumers and processed using the Smart PLS 3.0 program. The results showed that Environmental Knowledge has a negative and insignificant effect on Attitude. In contrast, Biospheric Value has a positive and significant effect on Attitude. Environmental Knowledge also has a negative and insignificant effect on Purchase Decision, while Biospheric Value has a positive and significant effect on . Attitude shows a positive and significant influence on Purchase Decision. In addition, Environmental Knowledge has no significant effect on Purchase Decision through Attitude mediation. The seventh hypothesis test results show a positive and significant relationship between the tested variables Keywords: Environmental Knowledge, Biospheric Value, Attitude, Purchase Decision Dalam beberapa tahun terakhir, meningkatnya kesadaran global terhadap isu lingkungan dan kesehatan telah mengubah perilaku konsumen menjadi lebih peduli terhadap produk ramah lingkungan, termasuk dalam industri kosmetik. Penelitian ini bertujuan untuk mengetahui "Pengaruh Environmental Knowledge dan Biospheric Value terhadap Purchase Decision dan Attitude sebagai Variabel Mediasi pada Produk The body shop" Dari penelitian in variabel independen terdiri dari Pengaruh Environmental Knowledge, Biospheric Value, dan variabel dependennya Purchase Decision, serta Variabel mediasinya adalah Attitude. Populasi dalam penelitian ini adalah konsumen yang sudah memutuskan untuk menggunakan produk The body shop. Teknik analisis data yang digunakan dalam penelitian ini meliputi uji outer model (Convergent Validity, Discriminat Validity, Composite Reability), Uji hipotesis inner model (Nilai R square, Goodness of Fit Model, Pengujian Hipotesis), Data dikumpulkan dengan membagikan kuisioner kepada konsumen dan diolah menggunakan program Smart PLS 3.0. Hasil penelitian menunjukkan bahwa Environmental Knowledge berpengaruh negatif dan tidak signifikan terhadap Attitude. Sebaliknya, Biospheric Value memiliki pengaruh positif dan signifikan terhadap Attitude. Environmental Knowledge juga berpengaruh negatif dan tidak signifikan terhadap Purchase Decision, sedangkan Biospheric Value berpengaruh positif dan signifikan terhadap Purchase Decision. Attitude menunjukkan pengaruh positif dan signifikan terhadap Purchase Decision. Selain itu, Environmental Knowledge tidak berpengaruh signifikan terhadap Purchase Decision melalui mediasi Attitude. Hasil uji hipotesis ketujuh menunjukkan hubungan positif dan signifikan antara variabel yang diuji. Kata Kunci: Environmental Knowledge, Biospheric Value, Attitude, Purchase Decision

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 24 443
NIM/NIDN Creators:	43120010271
Uncontrolled Keywords:	Environmental Knowledge, Biospheric Value, Attitude, Purchase Decision
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.92 Influence of Social Environment/Pengaruh Lingkungan Sosial 100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 171 Ethical Systems/Sistem Etika > 171.2 Intuition, Moral Sense, Reason/Intuisi, Sikap Moral, Alasan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	09 Oct 2024 09:17
Last Modified:	09 Oct 2024 09:17
URI:	http://repository.mercubuana.ac.id/id/eprint/92360

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