DANA, ZAHRA AISHA (2024) ANALISIS SEMIOTIKA PERAN PUBLIC RELATIONS PROFESSIONAL PADA FILM SERIAL DRAMA KOREA "SHOOTING STARS". S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study examines the role of Public Relations (Public Relations) in the Korean drama Shooting Stars, which rarely features the Public Relations profession. The study aims to understand the role of professional Public Relations in the drama through a qualitative constructivist approach by Roland Barthes. The methods include observation and document analysis, focusing on how Public Relations handles issues and improves image. The analysis focuses on 16 episodes of Shooting Stars, using primary data collection such as visual observation, dialogue analysis, and non-verbal communication to explore deeper meanings. Keywords: Semiotic Analysis, Public Relations,, Professional, Korean Drama. Penelitian ini membahas peran Public Relations (Public Relations) dalam drama Korea Public Relations, yang jarang mengangkat tema profesi Public Relations. Tujuan penelitian ini adalah memahami peran Public Relations profesional dalam drama tersebut melalui pendekatan kualitatif konstruktivisme menurut Roland Barthes. Metode yang digunakan mencakup observasi dan analisis dokumen, dengan fokus pada cara Public Relations menangani masalah dan memperbaiki citra. Analisis difokuskan pada 16 episode Public Relations, dengan pengumpulan data primer seperti observasi visual, analisis dialog, dan komunikasi nonverbal untuk menggali makna yang lebih dalam. Kata Kunci : Analisis Semiotika, Public Relations, Profesional, Drama Korea.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR. 24 200 |
| NIM/NIDN Creators: | 44220010189 |
| Uncontrolled Keywords: | Analisis Semiotika, Public Relations, Profesional, Drama Korea. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 808 Rhetoricand Collections of Literary/Retorik, Retorika dan Kumpulan Karya Sastra 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 809 Critical Appraisal of More Than Two Literatures/Sejarah, Deskripsi dan Penilaian Kritis Karya Sastra > 809.2 Drama/Drama |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | khalimah |
| Date Deposited: | 27 Sep 2024 02:19 |
| Last Modified: | 27 Sep 2024 02:19 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91848 |
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