HERMAWAND, MUHAMAD SHANDY (2024) PENGARUH KEPERCAYAAN, KEMUDAHAN PENGGUNAAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada UMKM Pakaian Boxer 3D di Marketplace Shopee). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
ABSTRACT This research aims to determine and analyze the influence of trust, ease of use and promotion on MSME purchasing decisions for 3D boxer clothing on Shopee. The subjects in this study were men or women who had bought 3D Boxer clothing on Shopee. The sample used in this research was 120 respondents. The sample selection method uses a purposive sampling technique, namely sampling is taken with certain considerations and the criteria are met. This research uses data processing techniques using Statistical Product and Service Solutions (SPSS) 21. The results of this research show that Trust, Convenience and Promotion have a positive and significant effect on Purchasing Decisions. ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menganalisa Pengaruh Kepercayaan, Kemudahan Penggunaan dan Promosi Terhadap Keputusan Pembelian UMKM Pakaian Boxer 3D di Shopee. Subjek dalam penelitian ini adalah pria atau wanita yang pernah membeli Pakaian Boxer 3D di Shopee. Sampel yang digunakan dalam penelitian ini sebanyak 120 responden. Metode pemilihan sampel menggunakan teknik purposive sampling, yaitu pengambilan sampelnya dengan pertimbangan yang tertentu dengan kriteria yang dipenuhi. Penelitian ini menggunakan teknik pengolahan data menggunakan Statistical Product and Service Solutions (SPSS) 21. Hasil penelitian ini menunjukan bahwa Kepercayaan, Kemudahan,dan Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 24 324 |
| NIM/NIDN Creators: | 43118010446 |
| Uncontrolled Keywords: | Kepercayaan, Kemudahaan Penggunaan,Promosi, dan Keputusan Pembelian |
| Subjects: | 400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | AFIFAH SALMA RAMADINA |
| Date Deposited: | 25 Sep 2024 04:19 |
| Last Modified: | 25 Sep 2024 04:19 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91778 |
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