RAHANDY, RIFQI DIENULHAQ (2024) PERANCANGAN MEDIA PROMOSI INSTAGRAM SALAK COFFE.CO. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
In making the final project regarding the Design of Salak Coffee Co.'s Instagram Promotional Media, this aims to help the owners of Salak Coffee Co. who still have not maximized the use of the Instagram media platform as the main media for their promotion. Designing Instagram Promotional Media Salak Coffee Co. focuses on helping in designing an Instagram content that will be one of the main media for Salak Coffee Co. Based on the opinion of the owner of Salak Coffee, Salak Coffee only plays copywriter and visual line art in promoting the brand. The shortcomings in showing recorded videos without an editing process and without the use of hashtags are also one of the shortcomings in the promotion strategy. Based on this, the author is the main role in the process of creating Salak Coffee Co. 's Instagram promotional media which represents a unique promotional visual on Instagram by displaying a surreal mystical style that has a touch of minimalist design. The use of young people's language style accompanied by puns will be easier for the audience to understand so that what is presented can be conveyed to the target of Salak Coffee's premiere. Dalam pembuatan tugas akhir mengenai Perancangan Media Promosi Instagram Salak Coffee Co. hal ini bertujuan untuk membantu owner dari Salak Coffee Co yang masih belum memaksimalkan dalam penggunaan platform media Instagram sebagai media utama promosinya. Perancangan Media Promosi Instagram Salak Coffee Co. berfokus membantu dalam perancangan sebuah konten Instagram yang akan menjadi salah satu media utama untuk promosi Salak Coffee Co. Berdasarkan pendapat owner dari Salak Coffee, Salak Coffee hanya memainkan copywriter dan visual line art dalam melakukan promosi brand. Kekurangan dalam menunjukkan video rekaman tanpa adanya proses editing dan tanpa penggunaan hastag juga menjadi salah satu kekurangan dalam strategi promosi. Berdasarkan hal tersebut, penulis menjadi peran utama dari proses pembuatan media promosi Instagram Salak Coffee Co. yang merepresentasikan sebuah visual promosi pada instagram yang unik dengan menampilkan gaya surreal mystical yang memiliki sentuhan desain minimalis. Penggunaan gaya bahasa anak muda yang diiringi dengan kata kata plesetan akan lebih mudah dipahami oleh audiens sehingga yang disajikan dapat tersampaikan kepada target premier Salak Coffee.
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