NIRPATAKA, ASIRWADA NIROGA (2024) PERANCANGAN VISUAL DESAIN PRODUK PLACEMENT PADA LIVE STREAMING TURNAMEN E-SPORTS GAME VALORANT GEFORCE ESPORTS FESTIVAL DI INDONESIA TAHUN 2024 (PT. Electronic Sports Indonesia). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Visual design of product placement on Live Streaming Esports Tournament Valorant Gefoce Esports Festival in Indonesia in 2024 is intended to have a consistent identity feature of the event so that it is easy to remember by the public. Visual identity, often referred to as the Brand Guidline or Brand Style Guide, is an important element of a brand. Every brand should have clear guidelines so that the branding process can be carried out consistently. It can be done easily if you already have a visual identity or brand guidline. On the application of branding this tournament was done on live streaming youtube which has designs such as key visual, studio caster, overlay ingame, overley ingame, overlay waiting screen 1, overlay awaiting screen 2, overlay TVC. NVIDIA is a brand that is applied to live streaming media, as a form of promotion and introduction of NVIDIA products to esports enthusiasts. Keywords: Visual Product Placement, Valorant, Event Organizer, Esports Tournament, Indonesia Perancangan visual desain produk placement pada Live Streaming Turnamen Esports Game Valorant Gefoce Esports Festival Di Indonesia tahun 2024 ini ditujukan agar memiliki ciri identitas event yang konsisten sehingga mudah diingat oleh publik. Identitas Visual atau yang sering juga disebut Brand Guidline atau juga Brand Style Guide adalah elemen penting bagi brand. Setiap Brand seharusnya memilliki pedoman yang jelas agar proses branding bisa dilakukan secara konsisten. Hal itu bisa dilakukan dengan mudah jika sudah memiliki identitas visual atau brand guidline. Pada penerapan branding turnamen ini dilakukan di live streaming youtube yang memiliki desain seperti key visual, studio caster, overlay ingame, overlay ingame, overlay waiting screen 1, overlay waiting screen 2, overlay TVC. NVIDIA selaku merek yang diterapkan pada media live streaming, sebagai bentuk promosi dan mengenalkan produk NVIDIA kepada penikmat esports. Kata kunci: Visual Produk Placement, Valorant, Event Organizer, Turnamen Esports, Indonesia
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FDSK/DKV. 24 072 |
| NIM/NIDN Creators: | 42318110011 |
| Uncontrolled Keywords: | Visual Produk Placement, Valorant, Event Organizer, Turnamen Esports, Indonesia |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 729 Design and decoration of Structures/Desain dan Pola Bangunan 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.7 Education, Research, Related Topics of Music/Pendidikan Musik, Riset Penelitian Musik > 780.79 Competitions, Festivals, Awards, Financial Support/Kompetisi, Festival, Penghargaan, Dukungan Finansial Musik |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | khalimah |
| Date Deposited: | 17 Sep 2024 06:49 |
| Last Modified: | 17 Sep 2024 06:49 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91458 |
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