PENGARUH GREEN PRODUCT INNOVATION TERHADAP SUSTAINABLE COMPETITIVE ADVANTAGE DAN ENVIRONMENTAL PERFORMANCE

AULIARACHMAH, ARRUM (2024) PENGARUH GREEN PRODUCT INNOVATION TERHADAP SUSTAINABLE COMPETITIVE ADVANTAGE DAN ENVIRONMENTAL PERFORMANCE. S2 thesis, Universitas Mercu Buana-Menteng.

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Abstract

This research aims to determine and analyze the influence of Green Product Innovation on Sustainable Competitive Advantage and Environmental Performance. The population of this research is PT Serasi Autoraya employees with a sample size of 100 people. The technique used in distributing this questionnaire was purposive sampling. This technique is included in the non-probability sampling category. The data analysis method uses Structural Equation Model-Partial Least Square (SEM-PLS). The research results show that Green Product Innovation has a direct effect on Environmental Performance. However, this research does not show a direct influence of Green Product Innovation on Sustainable Competitive Advantage. Apart from that, it cannot be proven that Sustainable Competitive Advantage has a direct effect on Environmental Performance. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Green Product Innovation terhadap Sustainable Competitive Advantage dan Environmental Performance. Populasi dari penelitian ini adalah karyawan PT Serasi Autoraya dengan jumlah sampel 100 orang. Teknik yang digunakan dalam penyebaran kuesioner ini adalah purposive sampling. Teknik ini merupakan termasuk dalam kategori non probability sampling. Metode analisis data menggunakan Structural Equation Model-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Green Product Innovation berpengaruh secara langsung pada Environmental Performance. Namun, penelitian ini tidak menunjukan adanya pengaruh langsung Green Product Innovation terhadap Sustainable Competitive Advantage. Selain itu, tidak dapat dibuktikan bahwa Sustainable Competitive Advantage berpengaruh langsung terhadap Environmental Performance.

Item Type: Thesis (S2)
NIM/NIDN Creators: 55122110040
Uncontrolled Keywords: Green Product Innovation, Sustainable Competitive Advantage, Environmental Performance, SEM-PLS Green Product Innovation, Sustainable Competitive Advantage, Environmental Performance, SEM-PLS
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Pascasarjana > Magister Manajemen
Depositing User: ANISA DESI SAFITRI
Date Deposited: 03 Sep 2024 03:14
Last Modified: 03 Sep 2024 03:14
URI: http://repository.mercubuana.ac.id/id/eprint/91073

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