PENGARUH LITERASI KEUANGAN, LAYANAN DIGITAL SISTEM PERBANKAN (LIVIN’ BY MANDIRI) DAN PENDAPATAN TERHADAP PERILAKU KEPUTUSAN MENABUNG DI BANK MANDIRI (Studi Kasus Karyawan PT Cakrawala Langit Sejahtera Kantor Cabang Jakarta)

Hasanah, Dinda Nurul (2024) PENGARUH LITERASI KEUANGAN, LAYANAN DIGITAL SISTEM PERBANKAN (LIVIN’ BY MANDIRI) DAN PENDAPATAN TERHADAP PERILAKU KEPUTUSAN MENABUNG DI BANK MANDIRI (Studi Kasus Karyawan PT Cakrawala Langit Sejahtera Kantor Cabang Jakarta). S1 thesis, Universitas Mercu Buana - Menteng.

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Abstract

This research aims to determine the influence of financial literacy, digital banking system services (livin' by Mandiri) and income on savings decision behavior at Bank Mandiri. Researchers collected data through questionnaires addressed to employees of PT Cakrawala Langit Sejahtera, totaling 37 respondents, in this case the researchers used the 37 employees as samples. The research uses quantitative methods. The data obtained by researchers was through the results of questionnaire responses that were given to 37 employees of PT Cakrawala Langit Sejahtera, which the researchers then analyzed through several data analysis tests. The technique used for analysis is descriptive analysis of research data using Statistical Package Social Sciences (SPSS) version 22 and data processing using Smart Partial Least Square (PLS) version 3. The results of this research prove that: (1) financial literacy has a positive effect on behavior decision to save at Bank Mandiri for employees of PT Cakrawala Langit Sejahtera; (2) digital banking system services (livin' by Mandiri) have a positive effect on the savings decision behavior at Bank Mandiri for employees of PT Cakrawala Langit Sejahtera; (3) income has no effect on the behavior of saving decisions at Bank Mandiri for employees of PT Cakrawala Langit Sejahtera. Penelitian ini dimaksudkan untuk mengetahui pengaruh literasi keuangan, layanan digital sistem perbankan (livin’ by mandiri) dan pendapatan terhadap perilaku keputusan menabung di Bank Mandiri. Peneliti melakukan pengambilan data melalui kuisioner yang ditujukan kepada karyawan PT Cakrawala Langit Sejahtera yang berjumlah 37 responden, dalam hal ini 37 karyawan tersebut peneliti jadikan sebagai sampel. Penelitian menggunakan metode kuantitatif. Data yang diperoleh peneliti melalui hasil tanggapan kuisioner yang telah diberikan kepada 37 karyawan PT Cakrawala Langit Sejahtera yang selanjutnya peneliti analisis melalui beberapa uji analisis data. Teknik yang digunakan untuk menganalisis dengan menggunakan analisis deskriptif data penelitian menggunakan Statistical Package Social Scienses (SPSS) versi 22 dan pengolahan data menggunakan Smart Partial Least Square (PLS) versi 3. Hasil Penelitian ini membuktkan bahwa: (1) literasi keuangan berpengaruh positif terhadap perilaku keputusan menabung di Bank Mandiri pada karyawan PT Cakrawala Langit Sejahtera; (2) layanan digital sistem perbankan (livin’ by Mandiri) berpengaruh positif terhadap perilaku keputusan menabung di Bank Mandiri pada karyawan PT Cakrawala Langit Sejahtera; (3) pendapatan tidak berpengaruh terhadap perilaku keputusan menabung di Bank Mandiri pada karyawan PT Cakrawala Langit Sejahtera.

Item Type: Thesis (S1)
NIM/NIDN Creators: 43119110144
Uncontrolled Keywords: financial literacy, digital services, banking system, income, financial behavior, interest in saving. literasi keuangan, layanan digital, sistem perbankan, pendapatan, perilaku keuangan, keputusan menabung.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: WIDYA AYU PUSPITA NINGRUM
Date Deposited: 28 Aug 2024 03:16
Last Modified: 28 Aug 2024 03:16
URI: http://repository.mercubuana.ac.id/id/eprint/90798

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