N, Muhammad Abdul Fattah Ramadhan (2024) ANALISIS MANAJEMEN KRISIS PUBLIC RELATIONS RSUD CHASAN BOESOIRIE TERNATE (STUDI KASUS PEMOTONGAN TUNJANGAN PENGHASILAN PEGAWAI) PERIODE 2020-2023. S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
This study aims to contribute to a thesis titled “Crisis Management Analysis of Public Relations at RSUD Chasan Boesoirie Ternate in Addressing the Issue of Employee Income Allowance Cuts from 2020 to 2023.” The allowance cuts have become a crisis issue that significantly impacts the relationship between the hospital and its employees, as well as affects the hospital’s image in the public eye. The research employs various relevant theories and concepts related to Crisis Management Analysis, Public Relations, Organizational Communication, and Crisis Stages Models. A qualitative approach with a descriptive research type is utilized. Data collection techniques include interviews and observations for primary data, while secondary data is obtained through literature reviews and documentation. Data validity is ensured through source triangulation. The findings of this study reveal that the crisis management executed by the Public Relations department at RSUD Chasan Boesoirie Ternate involves several key strategies: transparent communication, continuous information dissemination, and efforts to rebuild trust with employees and the public. However, there are some weaknesses in the crisis management implementation, particularly concerning response speed and internal communication effectiveness. Penelitian ini bertujuan untuk skripsi yang berjudul “Analisis Manajemen Krisis Public relations RSUD Chasan Boesoirie Ternate dalam menghadapi isu pemotongan tunjangan penghasilan pegawai pada periode 2020-2023. Pemotongan tunjangan ini menjadi isu krisis yang berdampak signifikan terhadap hubungan antara rumah sakit dan pegawainya, serta mempengaruhi citra rumah sakit dimata publik. Penelitian ini menggunakan berbagai teori dan konsep yang relevan dengan Analisis Manajemen Krisis, Public Relations, komunikasi Oreganisasi, dan juga mengenai model Tahapan-Tahapan Krisis. Penelitian menggunakan pendekatakan kualitatif dengan jenis penelitian deskriptif. Adapun Teknik pengumpulan data yang dilakukan adalah waawancara dan observasi untuk pengumpulan data primer. Sedangkan data sekunder menggunakan studi pustaka dan dokumentasi. Adapun teknik keabsahan data yang digunakan adalah triangulasi sumber. Hasil yang didapat dari penelitia ini adalah manajemen krisis yang dilakukan oleh Public Relations RSUD Chasan Boesoirie Ternate melibatkan beberapa strategi utama yaitu. Komunikasi transparansi, penyampaian informasi secara berkelanjutan, serta upaya membangun kembali kepercayaan pagawai dan publik. Meskipun demikian terdapat beberapa kelemahan dalam pelaksanaan manajemen krisis, terutama terkait dengan kecepatan respon dan evektivitas komunikasi internal.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44220010066 |
| Uncontrolled Keywords: | Crisis Management, Public Relations, RSUD Chasan Boesoirie Ternate, allowance cuts, performance allowance. Manajemen Krisis, Public relations, RSUD Chasan Boesoirie Ternate, pemotongan tunjangan, tunjangan kinerja. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | WIDYA AYU PUSPITA NINGRUM |
| Date Deposited: | 27 Aug 2024 07:59 |
| Last Modified: | 27 Aug 2024 07:59 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/90778 |
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