IMPLEMENTASI CYBER PUBLIC RELATION MELALUI WEBSITE CEPAT RESPON MASYARAKAT (CRM) DALAM MEMPERMUDAH TINDAKLANJUT ADUAN MASYARAKAT DI DINAS SOSIAL PROVINSI DKI JAKARTA TAHUN 2023

Rahmadhani, Sari (2024) IMPLEMENTASI CYBER PUBLIC RELATION MELALUI WEBSITE CEPAT RESPON MASYARAKAT (CRM) DALAM MEMPERMUDAH TINDAKLANJUT ADUAN MASYARAKAT DI DINAS SOSIAL PROVINSI DKI JAKARTA TAHUN 2023. S1 thesis, Universitas Mercu Buana - Menteng.

[img] Text (COVER)
44219110167-Sari Rahmadhani-01 Cover - Sari Rahmadhani.pdf
Download (513kB)
[img] Text (BAB I)
44219110167-Sari Rahmadhani-02 Bab 1 - Sari Rahmadhani.pdf
Restricted to Registered users only
Download (303kB)
[img] Text (BAB II)
44219110167-Sari Rahmadhani-03 Bab 2 - Sari Rahmadhani.pdf
Restricted to Registered users only
Download (551kB)
[img] Text (BAB III)
44219110167-Sari Rahmadhani-04 Bab 3 - Sari Rahmadhani.pdf
Restricted to Registered users only
Download (282kB)
[img] Text (BAB IV)
44219110167-Sari Rahmadhani-05 Bab 4 - Sari Rahmadhani.pdf
Restricted to Registered users only
Download (1MB)
[img] Text (BAB V)
44219110167-Sari Rahmadhani-06 Bab 5 - Sari Rahmadhani.pdf
Restricted to Registered users only
Download (219kB)
[img] Text (DAFATR PUSTAKA)
44219110167-Sari Rahmadhani-08 Daftar Pustaka - Sari Rahmadhani.pdf
Restricted to Registered users only
Download (274kB)
[img] Text (LAMPIRAN)
44219110167-Sari Rahmadhani-09 Lampiran - Sari Rahmadhani.pdf
Restricted to Registered users only
Download (561kB)

Abstract

Tujuan Penelitian ini adalah untuk mengetahui, menjelaskan bagaimanaImplemetasi Cyber Public Relation melalui website Cepat Respon Masyarakat “CRM” dalam mempermudah tindak lanjut aduan masyarakat di Dinas Sosial Provinsi DKI Jakarta, Implementasi Cyber Public Relations melalui website Cepat Respon Masyarakat yang diintegrasikan dengan situs web untuk mengelola dan menindaklanjuti aduan masyarakat secara efektif, ini melibatkan melibatkan pengumpulan data aduan, analisis umpan balik, dan komunikasi transparan dengan masyarakat untuk membangun kepercayaan dan meningkatkan layanan publik, Teori yang digunakan adalah Teori Proses Kerja Public Relations, Penelitian ini merupakan penelitian kualitatif deskriptif dengan teknik pengambilan sampel wawancara mendalam. Hasil dari penelitian menunjukkan bahwa Website Cepat Respon Masyarakat (CRM) sangat berguna untuk menindaklanjuti aduan berbagai masalah di Dinas Sosial Provinsi DKI Jakarta, dengan adanya CRM dapat menindaklanjuti aduan Masyarakat lebih efektif dan efisien.Berdasarkan hasil penelitian yang dilakukan dapat di simpulkan bahwa implementasi Cyber Public Relation melalui 4 tahap proses kerja PR yaitu fact finding, planning, action-communicating dan evaluating menujukkan bahwa Pemprov DKI Pemprov dapat mengidentifikasi kebutuhan masyarakat dan potensi masalah yang mungkin timbul lalu merencanakan merancang rencana yang mencakup penentuan tujuan, pesan utama, audiens target, dan saluran komunikasi yang akan digunakan. Rencana ini juga mencakup dasar hukum, SOP dan anggaran yang diperlukan untuk melaksanakan strategi, lalu mengimplementasikan strategi yang telah direncanakan dalam penggunaan teknologi dan media digital dalam bentuk website Cepat Respon Masyarakat (CRM) untuk membangun, mengelola, dan memperkuat hubungan dengan masyarakat dalam hal pelaporan dan pengaduan masyarakat secara tepat dan efektif, Pelaksanan implementasi Cyber Public Relation berjalan dengan baik pada SKPD Dinas Sosial Provinsi DKI Jakarta berjumlah 1.764 Laporan dengan nilai akhir 100 setiap bulannya dan melakukan evaluasi terhadap kinerja Satuan Kerja Perangkat Daerah (SKPD) terkait setiap bulannya. The purpose of this research is to find out, explain how the implementation of Cyber Public Relations through the Quick Response Community website "CRM" facilitates follow-up on public complaints at the DKI Jakarta Provincial Social Service, Implementation of Cyber Public Relations through the Quick Response Community website starting with website to manage and interview public complaints effectively, this involves collecting complaint data, feedback, and transparent communication with the public to build trust and improve public services. The theory used is the Public Relations Work Process Theory. This research is a qualitative descriptive research with in-depth interview sampling technique. The results of the research show that the Community Quick Response Website (CRM) is very useful for coordinating various problems at the DKI Jakarta Provincial Social Service, with CRM it can coordinate community complaints more effectively and efficiently. Based on the results of the research conducted, it can be concluded that the implementation of Cyber Public Relations through 4 stages of the PR work process, namely fact finding, planning, action communication and evaluation, shows that the DKI Provincial Government can identify community needs and potential problems that may arise and then plan appropriate plans. includes determining objectives, main messages, target audience, and communication channels to be used. This plan also includes the legal basis, SOPs and budget needed to implement the strategy, then implement the planned strategy in the use of technology and digital media in the form of the Community Response Rapid (CRM) website to build, manage and strengthen relationships with the community in terms of reporting. and appropriate and effective public complaints, the implementation of Cyber Public Relations is running well in the DKI Jakarta Provincial Social Service SKPD totaling 1,764 reports with a final score of 100 every month and evaluating the performance of the relevant Regional Work Units (SKPD) every month.

Item Type: Thesis (S1)
NIM/NIDN Creators: 44219110167
Uncontrolled Keywords: Komunikasi Organisasi, Public Relation, Cyber Public Relation, E- Government, Humas Pemerintah, Pelayanan Publik, Citra Organizational Communication, Public Relations, Cyber Public Relations, E-Government, Government Public Relations, Public Services, Image
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: SILMI KAFFA MARISKA
Date Deposited: 26 Aug 2024 03:37
Last Modified: 26 Aug 2024 03:37
URI: http://repository.mercubuana.ac.id/id/eprint/90723

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.