PERANCANGAN MOTION GRAPHIC “STOP! PHYSICAL BULLYING” SEBAGAI UPAYA PERSUASI BERSAMA SUDAH DONG

Hibatulloh, Haidar Ghozi (2024) PERANCANGAN MOTION GRAPHIC “STOP! PHYSICAL BULLYING” SEBAGAI UPAYA PERSUASI BERSAMA SUDAH DONG. S1 thesis, Universitas Mercu Buana - Menteng.

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Abstract

“Sudah Dong” merupakan sebuah gerakan/komunitas anti bullying yang sering melakukan aktivitas kegiatan kampanye secara offline maupun online. Kegiatan ini dilakukan untuk meningkatkan kepedulian masyarakat terhadap isu bullying di Indonesia. Bullying yang kerap terjadi dalam dunia pendidikan di Indonesia memang kian memprihatinkan, hal ini mencakup tindakan yang merugikan fisik, verbal, atau sosial. Bullying akan berdampak negatif pada korban, termasuk masalah psikologis, nilai akademis yang menurun, dan emosional. Para peneliti PISA menyimpulkan bahwa pada umumnya para korban memiliki hasil belajar yang buruk, termasuk kinerja membaca yang lebih rendah, dapat dikatakan bahwa kasus bullying merupakan masalah serius yang kerap terjadi di lingkungan pendidikan. Namun, masih banyak Generasi Z saat ini yang masih mengganggap remeh tindakan bullying. Oleh karena itu, tujuan dari perancangan ini adalah untuk meningkatkan kesadaran mengenai kasus-kasus bullying yang terjadi di kalangan Generasi Z, melalui media edukasi yang berbentuk Video Explainer Motion Graphic Animation ”Stop Physical Bullying”, media edukasi ini membahas bullying fisik secara informatif dan edukatif, mulai dari definisi hingga pencegahan, khususnya di lingkungan pendidikan. Harapannya semoga media edukasi ini dapat memberikan dampak yang positif terhadap tindakan bullying di kalangan Generasi Z. "Sudah Dong" is an anti-bullying movement/community that often carries out campaign activities offline and online. This activity was carried out to increase public awareness of the issue of bullying in Indonesia. Bullying which often occurs in the world of education in Indonesia is increasingly worrying, this includes Actions that cause physical, verbal or social harm. Bullying will have a negative impact on the victim, including psychological problems, declining academic grades and emotional problems. The PISA reSearchers concluded that in general victims had poor learning outcomes, including lower reading performance, it could be said that cases of bullying are a serious problem that often occurs in educational environments. However, there are still many generation Z people today who still take bullying lightly. Therefore, the aim of this design is to increase awareness regarding cases of bullying that occur among generation Z, through educational media in the form of Video Explainer Motion Graphic Animation "Stop Physical Bullying", this educational media discusses physical bullying in an informative and educative, manner from definition to prevention, especially in educational settings. The hope is that this educational media can have a positive impact on bullying among generation Z

Item Type: Thesis (S1)
NIM/NIDN Creators: 42320010131
Uncontrolled Keywords: Sudah Dong, Edukasi, Generasi Z Sudah Dong, Education, Generasi Z
Subjects: 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: SILMI KAFFA MARISKA
Date Deposited: 23 Aug 2024 06:49
Last Modified: 23 Aug 2024 06:49
URI: http://repository.mercubuana.ac.id/id/eprint/90651

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