PERANCANGAN MEDIA PROMOSI PANGAN LOKAL PARARA

Roozaqy, Muhammad Fais Ikhwan (2024) PERANCANGAN MEDIA PROMOSI PANGAN LOKAL PARARA. S1 thesis, Universitas Mercu Buana - Menteng.

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Abstract

Perancangan media promosi pangan lokal PARARA bertujuan untuk memberikan informasi mengenai pangan lokal dan memperkenalkan PARARA Indonesian Ethical Store (PIES) kepada generasi muda melalui visual dan narasi. Media promosi ini menggunakan video explainer motion graphic animation sebagai media utama, yang menggabungkan elemen desain grafis, animasi, dan audiovisual yang menarik. Selain itu, didukung oleh berbagai media promosi lain seperti video promosi PARARA di Instagram story, Instagram Feeds, filter Instagram, flyer, x-banner, kupon, dan katalog, untuk memastikan pesan tersampaikan dengan efektif kepada target audiens. The design of PARARA local food promotion media aims to provide information about local food and introduce PARARA Indonesian Ethical Store (PIES) to the younger generation through visuals and narratives. This promotional media uses motion graphic animation explainer videos as the main media, which combines attractive graphic design, animation and audiovisual elements. Apart from that, it is supported by various other promotional media such as PARARA promotional videos on Instagram stories, Instagram Feeds, Instagram filters, flyers, x-banners, coupons and catalogs, to ensure the message is conveyed effectively to the target audience.

Item Type: Thesis (S1)
NIM/NIDN Creators: 42320010132
Uncontrolled Keywords: PARARA Indonesian Ethical Store, Pangan Lokal, Media Promosi PARARA Indonesian Ethical Store, Local Food, Promotional Media
Subjects: 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: SILMI KAFFA MARISKA
Date Deposited: 22 Aug 2024 06:09
Last Modified: 22 Aug 2024 06:09
URI: http://repository.mercubuana.ac.id/id/eprint/90575

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