AMALIAH, AMALIAH (2015) PENGARUH CITRA MEREK TERHADAP WORD OF MOUTH MELALUI PREFERENSI MEREK, KEPUASAN PELANGGAN DAN MINAT BELI KEMBALI (Studi Kasus Pada Strawberry Cafe Tanjung Duren, Jakarta Barat). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 15 049 |
| NIM/NIDN Creators: | 43111010190 |
| Uncontrolled Keywords: | Citra Merek, Preferensi Merek, Kepuasan Pelanggan, Minat Beli Kembali, Word of Mouth |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 27 Jul 2015 15:50 |
| Last Modified: | 26 Apr 2022 06:37 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/9030 |
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