SALEH, ERZA MAZDE MUHAMMAD (2020) RANCANG BANGUN APLIKASI FRIENDCHISE PADA BISNIS UMKM BERBASIS WARALABA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Franchise businesses or commonly known as franchises are chosen by prospective new entrepreneurs in Indonesia because they have a fairly small loss factor compared to building a business from scratch, currently, many Micro, Small and Medium Enterprises (MSMEs) in Indonesia have run their business with a franchise system, however, it is still constrained in expanding its business network to remote or certain areas in Indonesia due to limited information, reach and long distances, plus during the current covid-19 pandemic, it is not possible to hold meetings in person. Therefore, we titled our scientific work "Design of Friendchise Applications in Franchise-Based MSME Businesses” Keywords: Business, Entrepreneurship, Franchise Bisnis waralaba atau biasa yang dikenal dengan franchise banyak dipilih oleh calon pengusaha baru di Indonesia dikarenakan memiliki faktor kerugian yang cukup kecil dibanding dengan membangun usaha dari awal, saat ini Usaha Mikro Kecil dan Menengah (UMKM) diIndonesia sudah banyak yang menjalankan bisnisnya dengan sistem franchise, namun masih terkendala dalam memperluas jaringan bisnisnya sampai ke pelosok atau wilayah tertentu diIndonesia dikarena dengan keterbatasan informasi, jangkauan dan juga jarak yang jauh ditambah lagi pada masa pandemi covid-19 saat ini yang tidak memungkinkan untuk mengadakan pertemuan secara langsung. Maka dari itu kami memberi judul karya ilmiah kami ”Rancang Bangun Aplikasi Friendchise Pada Bisnis UMKM berbasis Waralaba” Kata kunci: Franchise, Friendchise, UMKM, Waralaba
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