ATIKASARI, SEPTI (2017) PERANCANGAN KAMPANYE DONOR DARAH MELALUI MOTION GRAPHIC. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
Hal Cover.pdf Download (682kB) | Preview |
|
|
Text (ABSTRAK)
Abstrak.pdf Download (266kB) | Preview |
|
![]() |
Text (BAB I)
Bab 1.pdf Restricted to Registered users only Download (363kB) |
|
![]() |
Text (BAB II)
Bab 2.pdf Restricted to Registered users only Download (650kB) |
|
![]() |
Text (BAB III)
bab 3.pdf Restricted to Registered users only Download (435kB) |
|
![]() |
Text (BAB IV)
Bab 4.pdf Restricted to Registered users only Download (533kB) |
|
![]() |
Text (BAB V)
Bab 5.pdf Restricted to Registered users only Download (467kB) |
|
![]() |
Text (DAFTAR PUSTAKA DAN LAMPIRAN)
Hal Daftar Pustaka dan Lampiran.pdf Restricted to Registered users only Download (874kB) |
Abstract
PMI sebagai badan kesehatan yang bertugas dan berwenang mengumpulkan darah, apalagi jumlah pasien yang membutuhkan darah (baik rutin maupun kasus darurat) semakin membludak jumlahnya. Di Negara berkembang seperti Indonesia ini potensi donasi donor darah cukup minim. Sementara kebutuhan darah di PMI saat ini sangat meningkat. Kampanye sebagai serangkaian kegiatan komunikasi yang terorganisasi dengan tujuan untuk menciptakan dampak tertentu terhadap sebagian besar khalayak sasaran secara berkelanjutan dalam periode waktu tertentu. Melalui kampanye masyarakat bisa diajak berkomunikasi melalui media-media visualisasi kampanye yang dapat dilihat dan bersifat memunculkan kesadaran baru dalam diri masyarakat. dibutuhkan suatu media yang dapat menginformasikan dan pembelajaran kepada masyarakat agar dapat mengetahui informasi, cara, dimana tempat mendonorkan darah, dan manfaat dari kegiatan donor darah. sehingga masyarakat, khususnya generasi muda tergerak untuk ikut berpartisipasi dalam kegiatan donor darah untuk membantu sesama yang mebutuhkan pasokan darah sejak dini. Solusi desain komunikasi visual (DKV) yang dipakai yaitu melalui perancangan media kampanye melalui Motion Graphic.PMI as a health agency in charge and authorized to collect blood, let alone the number of patients who need blood (both routine and emergency cases) increasingly booming in number. In developing countries like Indonesia, the donor blood donation potential is minimal. While the need for blood at the current PMI is greatly increased. The campaign as a series of organized communication activities with the aim of creating a certain impact on a large portion of the target audience in a sustainable manner over a period of time. Through community campaigns can be invited to communicate through media visualization campaigns that can be seen and raises a new awareness in the community. Required a medium that can inform and learn to the public in order to know the information, how, where to donate blood, and the benefits of blood donation activities. So that the community, especially the younger generation is motivated to participate in blood donation activities to help others who need blood supply early on. Visual communication design solution (DKV) used is through the design of media campaigns through Motion Graphic.
Item Type: | Thesis (S1) |
---|---|
Call Number CD: | FDSK/DKV. 17 017 |
NIM/NIDN Creators: | 42313010042 |
Uncontrolled Keywords: | Media Kampanye, Visualisasi, Motion Graphic |
Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi |
Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
Depositing User: | NAJLA |
Date Deposited: | 22 Apr 2024 02:42 |
Last Modified: | 22 Apr 2024 02:42 |
URI: | http://repository.mercubuana.ac.id/id/eprint/88100 |
Actions (login required)
![]() |
View Item |