"PERANCANGAN INTERIOR DESAIN SHOWROOM MOBIL MERCEDESBENZ BSD CITY"

AZIZI, MUHAMMAD ZAKI (2024) "PERANCANGAN INTERIOR DESAIN SHOWROOM MOBIL MERCEDESBENZ BSD CITY". S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

A car showroom is a place where a brand sells and exhibits its products in the form of private and commercial vehicles. Showroom design is one of the important roles to attract visitors, therefore Mercedes-benz is one of the German brands that offers four-wheeled transportation, which is famous for technology and luxury in each of its products. Showroom design this time is located at Mercedes-Benz BSD City South Tangerang, This research uses descriptive qualitative methods, writing focuses on designing interiors based on the formulation and limitations of problems in the showroom, namely comfort facilities, product display systems and information displays, and applying an elegant minimalist theme and style with a local touch of batik content from Tangerang patterned with wareng gates, to create an elegant minimalist impression with a different atmosphere and cause its own characteristics in this Mercedes-Benz BSD showroom, such as the main log, namely "The Best or Nothing" Keywords: showroom interior, elegant, minimalist Showroom mobil adalah wadah dimana tempat suatu brand menjual dan memamerkan produknya yang berupa kendaraan pribadi maupun commercial. Perancangan showroom menjadi salah satu peran penting untuk menarik pengunjung datang, oleh karena itu Mercedes-benz adalah salah satu brand asal jerman yang menawarkan transportasi beroda empat, yang terkenal dengan teknologi dan kemewahan di setiap produknya. Perancangan Showroom kali ini terletak di Mercedes-Benz BSD City Tangerang selatan, Penelitian ini menggunakan metode kualitatif deskriptif, penulisan berfokus pada merancang interior berdasarkan pada rumusan dan batasan masalah yang berada di showroom yaitu fasilitas kenyamanan, sistem display produk dan information display, serta menerapkan tema dan gaya minimalis elegan dengan sentuhan lokal konten batik asal Tangerang bermotif gerbang wareng, untuk membuat kesan minimalis elegan dengan suasana yang berbeda dan menimbulkan karakteristik tersendiri pada showroom mercedes-benz BSD ini, seperti selogan utamanya yaitu “ The Best or Nothing” Kata Kunci: Interior Showroom, Elegan, Minimalis

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