Redesain Logo Kingz Barbershop

RAHMAN, MUHAMMAD HAFIZUR (2017) Redesain Logo Kingz Barbershop. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Perkembangan dunia desain logo saat ini berkembang sangat pesat seiring perkembangan zaman. Dapat dikatakan, perkembangan logo di Indonesia cukup pesat. Banyak perusahaan atau usaha baru bermunculan setiap bulannya di Indonesia. Tentunya, melihat potensi di Indonesia yang kian mengalami kenaikan dari tahun ke tahun, mendirikan logo adalah suatu cara yang bagus untuk meningkatkan indentitas. Indentitas suatu perusahaan salah satunya dilihat dari sebuah logo yang dimana logo merupakan indentitas utama yang dipergunakan untuk menggambarkan suatu citra atau Image perusahaan. Sebuah logo yang baik dan berhasil akan menimbulkan persepsi yang kuat, membangun kepercayaan, dan menjaga suatu citra dan image bagi perusahaan. Dalam perancangan Redesain logo pada Kingz Barbershop tidak semudah yang dibayangkan, banyak proses yang harus di lalui seperti, riset dan analisa, brainstroming, prototype sketsa logo, pemilihan sketsa logo dengan pihak perusahaan, proses digital, produksi, dan pasca produksi. Setelah melakukan proses yang panjang ditemukan sebuah kesimpulan bahwa berdasarkan hasil penelitian yang di dapat dari responden adalah bahwa logo Kingz Barbershop yang baru lebih menarik terutama pada segi gambar/ logo gram, lebih menarik perhatian ( eye catching ), lebih ramah ( friendly ), dan sudah bisa mewakili perusahaan dan dapat bersaing di bidang logo yang menggeluti bidang jasa angkas rambut.The development of a logo design is currently growing very rapidly over the development period. It can be said, logo development in Indonesia is quite rapid. Many companies or new businesses popping up every month in indonesia. Of course, seeing the potential in Indonesia increasingly has increased from year to year, founded the logo is a great way to improve indentity. The indentity of a company one seen from a logo where the logo is the primary identity that is used to describe an image, logo often used to build a spirit or patterns of work of the employees who build the image of the company. A good logoand successful will lead to a strong perception, build trust, and maintain an image for the company. In the desig n of the logo redesign Kingz Barbershop is not as easy as imagined, many processes that must be passed as research and analysis, brainstroming, sketching prototype logos, sketches election with the company logo, digital processing. After doing a long process found a conclusion that based on research results obtained from the respondents is that the logo Kingz Barbershop new more attractive, especially in terms of the image / logo gram, more modern, more simple, more friendly ( friendly), and was able to represent the company and able to compete in the field of logo that carry out the services of a barber.

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