TRANSFORMASI PENGELOLAAN ENTERPRISE RESOURCES PLANNING PADA MEDIAMORFOSIS MAJALAH MEDIA KEUANGAN (MK+) (Studi Kasus pada Platform Majalah Digital di Kementerian Keuangan Republik Indonesia)

PRADANA, KRISHNA PANDU (2024) TRANSFORMASI PENGELOLAAN ENTERPRISE RESOURCES PLANNING PADA MEDIAMORFOSIS MAJALAH MEDIA KEUANGAN (MK+) (Studi Kasus pada Platform Majalah Digital di Kementerian Keuangan Republik Indonesia). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Penelitian ini menganalisis transformasi Pengelolaan Enterprise Resources Planning pada Mediamorfosis Majalah Media Keuangan di Kementerian Keuangan Republik Indonesia menjadi media online (MK+) sebagai perubahan tren media massa menuju platform digital. Meskipun dihadapi tantangan pandemi Covid-19, berhentinya proses pencetakan, penghematan anggaran, dan penyesuaian proses bisnis, MK+ kini menjadi portal berita dwimingguan dengan beragam format konten, seperti artikel, podcast, konten Instagram, dan video. Penelitian ini sejalan dengan 15 penelitian sebelumnya yang fokus pada transformasi dari media cetak ke digital, meskipun dengan objek penelitian yang berbeda. Dalam kajian teori, konsep mediamorfosis oleh Roger Fidler, dengan fokus pada enam prinsip: Koevolusi dan Koeksistensi; Metamorphosis; Pewarisan; Kemampuan Bertahan; Peluang dan Kebutuhan; Pengadopsian yang Tertunda. Dengan menggunakan paradigma post-positivisme, penelitian ini menekankan kebenaran yang bersifat subjektif dan kontekstual. Triangulasi sumber digunakan untuk memeriksa keabsahan data, menggabungkan hasil wawancara dan dokumen. Hasil penelitian diharapkan memberikan gambaran komprehensif tentang transformasi media keuangan, membawa kontribusi signifikan dalam pemahaman perubahan platform majalah internal organisasi dalam era digital. Metode penelitian yang diterapkan adalah kualitatif dengan pendekatan studi kasus, mengeksplorasi transformasi pengelolaan enterprise resources planning pada majalah internal organisasi dari cetak ke online, terutama pada platform Majalah Media Keuangan. Subjek penelitian adalah Tim Redaksi Majalah Media Keuangan, dan data diperoleh melalui wawancara mendalam dan analisis dokumen, dengan analisis data mengikuti pendekatan induktif Miles dan Hubermen. Hasil penelitian menggambarkan Majalah Media Keuangan dalam menerapkan prinsip-prinsip Mediamorfosis Roger Fidler, menunjukkan perubahan substansial dalam menyampaikan informasi, dan bukan sekadar pergeseran format melainkan juga pada proses bisnis yang berkelanjutan. Dengan pewarisan nilai- nilai, kemampuan bertahan, dan adaptasi terhadap kebutuhan pembaca, MK+ mengalami mediamorfosis secara holistik, memastikan kelangsungan dan adaptabilitas di era digital. Kesimpulan, Transformasi Majalah Media Keuangan ke platform online (MK+) mempertahankan kehadiran cetak pada edisi khusus, memberikan opsi beragam kepada pembaca, dan meningkatkan keterlibatan melalui fitur interaktif. This study analyzes the transformation of Enterprise Resources Planning Management in the Mediamorphosis of the Financial Media Magazine at the Ministry of Finance of the Republic of Indonesia into an online media (MK+) as a shift in mass media trends towards digital platforms. Despite facing challenges from the Covid-19 pandemic, cessation of printing processes, budget savings, and business process adjustments, MK+ has now become a bi-weekly news portal with various content formats, such as articles, podcasts, Instagram content, and videos. This research aligns with 15 previous studies focusing on the transformation from print to digital media, albeit with different research objects. In theoretical framework, the concept of mediamorphosis by Roger Fidler is employed, focusing on six principles: Coevolution and Coexistence; Metamorphosis; Inheritance; Survival Skills; Opportunities and Needs; Delayed Adoption. Using a post-positivism paradigm, this research emphasizes the truth that is subjective and contextual. Source triangulation is used to examine the validity of data, combining interview results and documents. The research results are expected to provide a comprehensive overview of the transformation of financial media, making a significant contribution to understanding the changes in the internal magazine platform of organizations in the digital era. The research method applied is qualitative with a case study approach, exploring the transformation of enterprise resources planning management in the internal organizational magazine from print to online, especially on the Financial Media Magazine platform. The research subjects are the Editorial Team of the Financial Media Magazine, and data are obtained through in-depth interviews and document analysis, with data analysis following the inductive approach of Miles and Hubermen. The research findings illustrate the Financial Media Magazine in applying Roger Fidler's Mediamorphosis principles, showing substantial changes in information delivery, not just a shift in format but also in continuous business processes. With the inheritance of values, survival skills, and adaptation to reader needs, MK+ undergoes holistic mediamorphosis, ensuring sustainability and adaptability in the digital era. In conclusion, the transformation of the Financial Media Magazine to an online platform (MK+) maintains a print presence in special editions, provides diverse options to readers, and enhances engagement through interactive features.

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