JULIAN, FARHAN (2024) ANALISIS SEMIOTIKA ROLAND BARTHES WEB SERIES DAIHATSU INDONESIA VERSI “MULIH” DI MEDIA SOSIAL YOUTUBE. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Tujuan penelitian ini adalah untuk mengetahui makna denotasi, konotasi dan mitos yang terdapat pada Web series Mulih oleh Daihatsu Indonesia yang ditayangkan di Youtube digunakan untuk membentuk makna tradisi mudik dalam budaya Jawa. Penelitian ini menggunakan teori analisis semiotika oleh Roland Barthes berupa denotasi, konotasi dan mitos untuk mengetahui makna makna yang terkandung didalam web series Mulih khususnya pada episode pertama. Paradigma penelitian yang digunakan adalah konstruktivis dengan metode penelitian kualitatif studi deskriptif. Teknik pengumpulan data dilakukan dengan melakukan observasi mendalam terhadap objek penelitian serta studi kepustakaan. Teknik analisa data yang digunakan adalah peta konsep semiotika Roland Barthes. Hasil penelitian menunjukan makna dalam web series mulih yaitu (1) duduk sujud/berlutut, (2) rumah tradisional jawa, (3) mobil Daihatsu Espass, (4) sawah, (5) motor roda tiga berwarna hitam, (6) meja makan, (7) jari telunjuk. Dengan analisis semiotika memiliki pesan penting tentang keluarga dan wadah untuk berdiskusi tentang hubungan antara anak dengan orangtuanya The purpose of this study is to determine the meaning of denotation, connotation and myth contained in the Mulih Web series by Daihatsu Indonesia which aired on Youtube used to shape the meaning of the homecoming tradition in Javanese culture. This research uses the theory of semiotic analysis by Roland Barthes in the form of denotation, connotation and myth to find out the meaning of the meaning contained in the Mulih web series, especially in the first episode. The research paradigm used is constructivist with a descriptive study qualitative research method. The data collection technique was carried out by conducting in-depth observation of the object of research and literature study. The data analysis technique used is the Roland Barthes semiotic concept map. The results showed the meaning in the mulih web series, namely (1) sitting prostrate/kneeling, (2) traditional Javanese house, (3) Daihatsu Espass car, (4) rice field, (5) black three-wheeled motorcycle, (6) dining table, (7) index finger. With semiotic analysis, it has an important message about family and a place to discuss the relationship between children and their parents.
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 44321120033 |
| Uncontrolled Keywords: | Web Series, Semiotika Roland Barthes, Denotasi, Konotasi, Mitos Web Series, Roland Barthes Semiotics, Denotation, Conotation, Myths |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran |
| Depositing User: | ANISA DESI SAFITRI |
| Date Deposited: | 29 Feb 2024 04:35 |
| Last Modified: | 29 Feb 2024 04:35 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/86647 |
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