FATIMAH, INDAH NOER (2024) PENGARUH FAKTOR INTERNAL DAN EKSTERNAL TERHADAP PERSEPSI PELAKU UMKM DALAM KEPUTUSAN PENERAPAN FINANCIAL TECHNOLOGY. S2 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Financing technology is an innovation in the financial industry in lending, payments, financial recording and investment that can be accessed by MSMEs. However, business actors are still not familiar with financing technology so the use of financing technology is low. This research aims to (1) Analyze the influence of Internal Factors and External Factors on the Perceptions of MSMEs in Implementing Financial Technology; (2) Analyzing the influence of Internal Factors and External Factors on the Decisions of MSMEs in Implementing Financial Technology; (3) Analyzing the Influence of Perceptions of MSME Actors on Decisions to Implement Financial Technology. The research design uses quantitative. The sample used for the research was 100 MSMEs in Bandung City. The analysis tool uses SEM-PLS. The research results show that internal factors and external factors have a significant influence on the perceptions of MSME actors in implementing financial technology. Internal factors and external factors have a significant influence on the decisions of MSME actors in implementing financial technology. The perception of MSME players has a significant influence on the decision to implement financial technology Teknologi pembiayaan merupakan inovasi dalam industri keuangan dalam pinjaman, pembayaran, pencatatan keuangan, dan investasi yang dapat diakses oleh pelaku UMKM. Namun pelaku usaha masih belum familiar dengan Technology pembiayaan sehingga penggunaan terhadap Teknologi pembiayaan rendah. Penelitian ini bertujuan untuk (1) Menganalisis pengaruh Faktor Internal dan Faktor Eksternal terhadap Persepsi pelaku UMKM dalam Penerapan Financial Technology; (2) Menganalisis pengaruh Faktor Internal dan Faktor Eksternal terhadap Keputusan pelaku UMKM dalam Penerapan Financial Technology; (3) Menganalisis Pengaruh Persepsi Pelaku UMKM terhadap Keputusan Penerapan Financial Technology. Desain penelitian menggunakan kuantitatif. Sampel yang digunakan penelitian sebanyak 100 pelaku UMKM di Kota Bandung. Alat analisis menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa faktor internal dan faktor eksternal mempunyai pengaruh dan signifikan terhadap Persepsi pelaku UMKM dalam Penerapan Financial Technology. Faktor Internal dan Faktor Eksternal mempunyai pengaruh signifikan terhadap Keputusan pelaku UMKM dalam Penerapan Financial Technology. Persepsi Pelaku UMKM mempunyai pengaruh signifikan terhadap Keputusan Penerapan Financial Technology
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55521110014 |
| Uncontrolled Keywords: | MSMEs, Financial Technology UMKM, Financial Technology |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi |
| Divisions: | Pascasarjana > Magister Akuntansi |
| Depositing User: | WIDYA AYU PUSPITA NINGRUM |
| Date Deposited: | 22 Feb 2024 04:06 |
| Last Modified: | 22 Feb 2024 04:06 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/86398 |
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