MAULANA, KHAIRUR RIZKI (2024) PERANCANGAN.VIDEO.KAMPANYE.SOSIAL.TENTANG "LARANGAN.PENGGUNAAN.HP.KETIKA.BERKENDARA". S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Driving comfort and safety technology continues to evolve according to current needs and conditions on increasingly crowded streets as human density increases. This has an impact on the increasingly crowded vehicles on the highway and the increased risk of traffic accidents. According to data from the Satlantas Polwiltabes Semarang City, throughout 2011 there were 19,839 traffic accidents. Agus Aji Samekto found that traffic accident incidents were dominated by teenagers and college students. The predominant element causing auto collisions is the perilous activities of drivers. In addition to other things, the utilization of cell phones by youngsters for calling, messaging and paying attention to music while driving. Talking or messaging utilizing a phone while driving is a significant interruption that causes mishaps. The Social Campaign "Prohibition of Using Cellphones While Driving" was designed as a solution to addressing this problem by increasing public awareness about safety and security in driving. With the main media in the form of Community Service Advertisement videos, it is hoped that this campaign will be able to reach the target audience and provide educational information about the benefits of designing the campaign to be made. Through a creative and educational approach, this campaign aims to increase public awareness and create positive changes in people's habits regarding the use of mobile phones while driving. Keywords: Public Service Advertisements, Social campaigns, Driving safety Teknologi kenyamanan dan keamanan berkendara terus berkembang menyesuaikan kebutuhan dan kondisi terkini di jalanan yang semakin ramai seiring meningkatnya mobilitas manusia. Hal ini berdampak pada semakin padatnya kendaraan di jalan raya dan peningkatan risiko kecelakaan lalu lintas. Menurut data Satlantas Polwiltabes Kota Semarang sepanjang tahun 2011 terdapat 19.839 kejadian kecelakaan lalu lintas. Agus Aji Samekto menemukan bahwa kejadian kecelakaan lalu lintas didominasi kelompok remaja dan mahasiswa. Faktor dominan penyebab kecelakaan lalu lintas adalah unsafe action para pengendara motor. Antara lain penggunaan handphone oleh remaja untuk menelpon, sms maupun mendengarkan musik sambil berkendara. Berbicara atau SMS menggunakan handphone saat berkendara adalah gangguan utama yang menyebabkan kecelakaan. Kampanye Sosial "Larangan Penggunaan Hp Ketika Berkendara" dirancang sebagai solusi dalam mengatasi masalah ini dengan meningkatkan kesadaran masyarakat tentang keamanan dan keselematan dalam berkendara. Dengan media utama berupa video Iklan Layanan Masyarakat, diharapkan kampanye ini dapat mencapai target audiens dan memberikan informasi edukatif tentang manfaat perancangan kampanye yang akan dibuat. Melalui pendekatan kreatif dan edukatif, kampanye ini bertujuan untuk meningkatkan kesadaran masyarakat dan menciptakan perubahan positif terhadap kebiasaan masyarakat tentang penggunaan Hp ketika berkendara. Keywoard : Iklan Layanan Masyarakat, Kampanye sosial, Keamanan berkendara
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