HERYANTI, EKA (2024) PENGARUH PENDIDIKAN KEWIRAUSAHAAN, SIKAP, NORMA SUBJEKTIF TERHADAP MINAT BERWIRAUSAHA (Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the effect of entrepreneurship education, attitudes, subjective norms on interest in entrepreneurship. This research was conducted on 120 respondents using a quantitative approach. The data analysis method used was Structural Equation Modeling (SEM) with SmartPLS 3. The results showed that entrepreneurship education had a positive but not significant effect on interest in entrepreneurship, attitudes had a positive and significant effect on interest in entrepreneurship, effective norms had a positive and significant effect on interest in entrepreneurship. Keywords: Entrepreneurship Education, Attitudes, Subjective Norms and Interest in Entrepreneurship Penelitian ini bertujuan untuk mengetahui pengaruh pendidikan kewirausahaan, sikap, norma subjektif terhadap minat berwirausaha. Penelitian ini dilakukan terhadap 120 responden dengan menggunakan pendekatan kuantitatif. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan SmartPLS 3. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan berpengaruh positif dan tidak signifikan terhadap minat berwirausaha, sikap berpengaruh positif dan signifikan terhadap minat berwirausaha, norma subjektif berpengaruh positif dan signifikan terhadap minat berwirausaha. Kata kunci: Pendidikan Kerirausahaan, Sikap, Norma Subjektif dan Minat Berwirausaha
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