PENGARUH INTEGRASI PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP KREATIVITAS DEWASA AWAL DI JAKARTA

MUTHMAINNAH, NADHIRA ASMI (2023) PENGARUH INTEGRASI PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP KREATIVITAS DEWASA AWAL DI JAKARTA. S1 thesis, Universitas Mercu Buana Bekasi.

Preview	Text 46117210028-NADHIRA ASMI MUTHMAINNAH-01 COVER.pdf Download (581kB) | Preview
Preview	Text 46117210028-NADHIRA ASMI MUTHMAINNAH-02 ABSTRAK.pdf Download (235kB) | Preview
	Text 46117210028-NADHIRA ASMI MUTHMAINNAH-03 BAB 1.pdf Restricted to Registered users only Download (261kB)
	Text 46117210028-NADHIRA ASMI MUTHMAINNAH-04 BAB 2.pdf Restricted to Registered users only Download (504kB)
	Text 46117210028-NADHIRA ASMI MUTHMAINNAH-05 BAB 3.pdf Restricted to Registered users only Download (451kB)
	Text 46117210028-NADHIRA ASMI MUTHMAINNAH-06 BAB 4.pdf Restricted to Registered users only Download (295kB)
	Text 46117210028-NADHIRA ASMI MUTHMAINNAH-07 BAB 5.pdf Restricted to Registered users only Download (187kB)
	Text 46117210028-NADHIRA ASMI MUTHMAINNAH-08 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (245kB)
	Text 46117210028-NADHIRA ASMI MUTHMAINNAH-09 LAMPIRAN.pdf Restricted to Registered users only Download (1MB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh integrasi penggunaan media sosial TikTok terhadap Kreativitas dewasa awal di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling dengan kriteria yang telah ditentukan sesuai dengan penelitian. Dikarenakan jumlah populasi yang tidak diketahui (populasi infinit) maka penelitian ini menggunakan rumus Cochran dalam menentukan responden. Dalam penelitian ini peneliti mengadaptasi dua alat ukur yaitu Skala C.O.R.E dari Suharnan (Lestary, 2006) berdasarkan teori kepribadian Jordan Ayan yaitu C.O.R.E (Curiousity, Opennes to Experiences, Risk Tolerance, and Energy) dan skala Social Media Use Integration Scale (SMUIS) dari Jenkins-Guarnieri, Wringht, dan Johnson (2013) berdasarkan pada dua faktor yaitu Social Integration and Emotional Connection (Integrasi Sosial dan Koneksi Emosional) dan Integration into social routines (Integrasi ke dalam rutinitas sosial). Penelitian ini menggunakan 400 responden dengan penyebarannya melalui media sosial berbentuk kuesioner berupa link Google From. Data pada penelitian di proses menggunakan SPSS 26 Version. Hasil dari penelitian ialah adanya pengaruh positif antara integrasi penggunaan media sosial TikTok terhadap kreativitas pada dewasa awal di Jakarta. Dimana jika tingkat integrasi penggunaan media sosial TikTok tinggi maka kreativitas pun ikut tinggi. Begitu pun sebaliknya, jika tingkat integrasi penggunaan media sosial TikTok rendah maka tingkat kreativitas pun ikut rendah. Kata Kunci: Integrasi Penggunaan Media Sosial, TikTok, Kreativitas The purpose of this research is to find out the influence of integration using social media TikTok on the creativity of young adults in Jakarta. This research uses quantitative with purposive sampling based on the predetermined criteria of the study. By reason of the amount of population is unknown (infinite population), this research will use the Cochran formula in order to determine respondents. In this research, the researcher adapts two measurement tools, such as C.O.R.E Scale from Suharnan Suharnan (Lestary, 2006) based on Jordan Ayan’s personality theory called C.O.R.E (Curiosity, Opennes to Experiences, Risk Tolerance, and Energy) and Social Media Use Integration Scale (SMUIS) from Jenkins-Guarnieri, Wringht, dan Johnson (2013) based on two factors which are Social Integration and Emotional Connection, and Integration into social routines. This research uses 400 respondents, which is spread through social media in the form of a questionnaire on Google Form link. The data of this research was processed by using SPSS 26 Version. The result of this research is the researcher found positive influences between integration use of Social Media TikTok on the creativity of young adults in Jakarta. If the level of integration use of social media TikTok is high then the creativity is also high. Vice versa, if the level of integration use of social media TikTok is low, the level of creativity will also be low. Keywords: Integration Use of Social Media, TikTok, Creativity

Actions (login required)

View Item