ARIFIN, NADA NURUL (2023) OPINI PUBLIK MENGENAI TAYANGAN BERITA TVONE NEWS DI YOUTUBE (Analisis isi komentar tentang tayangan berita “Heran Lihat Ibu- Ibu Antre Migor, Megawati Sarankan Alternatif Kukus dan Rebus”). S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
Tokoh pemimpin merupakan seseorang yang memiliki peran utama dalam memimpin dan memberikan pengaruh kepada masyarakat atau khalayak. Beberapa waktu lalu Megawati Soekarnoputri yang dikenal sebagai Ketua Umum Partai Demokrasi Indonesia Perjuangan (PDI- P) membuat geram pengguna Youtube ditengah peristiwa kelangkaan minyak goreng dan harganya naik. dalam tanggapannya keheranan melihat ibu – ibu antri minyak goreng karena kelangkaan dan kenaikkan harganya, lalu menyarankan ibu-ibu untuk mengganti alternatif menggoreng dengan kukus dan rebus. hal tersebut menimbulkan opini positif, negatif dan netral dari pengguna Youtube. Konsep teori yang digunakan untuk menunjang penelitian ini terdiri dari, analisis isi, computer mediated communication, media baru , opini publik dan Konvergensi media. Proses pergeseran media massa lama (analog) ke media baru membuat sistem analog berpindah ke siaran live streaming khususnya dalam siaran berita di media sehingga khalayak bisa berpartisipasi tentang peristiwa atau isu dengan beropini di komentar Youtube. Dalam penelitian ini menggunakan analisis isi kualitatif. Peneliti mengobjekkan media sosial yaitu, Youtube dengan masing – masing kategori opini positif, negatif, dan netral. kategori ketiga opini merupakan bagian Unit analisis pada penelitian ini. Pada hasil penelitian menunjukkan bahwa, Opini positif, negatif, dan netral pada Channel Youtube TVOne News termasuk dalam kategori opini individu dan memiliki kategorisasi yaitu: opini positif masyarakat berdasarkan doa atau harapan baik ke pada pemimpin, opini positif masyarakat berdasarkan logika terhadap permasalahan fakta yang ada di masyarakat, opini negatif berdasarkan kalimat sindiran atau unsur menghina, opini negatif berdasarkan ketidaksetujuan atau penilaian terhadap apa yang di sampaikan oleh seorang tokoh, opini netral tidak berpihak pada opini postif atau opini negatif. Kata Kunci : Media baru, opini publik, konvergensi media, analisis isi, kualitatif A leader is someone who has a major role in leading and influencing the community or audience. Some time ago Megawati Soekarnoputri, known as the Chairperson of the Indonesian Democratic Party of Struggle (PDI-P), infuriated Youtube users in the midst of the scarcity of cooking oil and its price increase. in her response, she was surprised to see mothers queuing for cooking oil due to scarcity and price increases, then advised mothers to replace frying alternatives with steamed and boiled. this raises positive, negative and neutral opinions from Youtube users. The theoretical concepts used to support this research consist of content analysis, computer mediated communication, new media, public opinion and media convergence. The process of shifting old mass media (analogue) to new media makes the analogue system move to live streaming broadcasts, especially in news broadcasts in the media so that audiences can participate in events or issues by having an opinion in Youtube comments. In this study using qualitative content analysis. Researchers objectify social media, namely, Youtube with each category of positive, negative, and neutral opinions. the third category of opinion is part of the analysis unit in this study. The results showed that positive, negative, and neutral opinions on the TVOne News Youtube Channel are included in the individual opinion category and have categorisation, namely: positive public opinion based on prayer or good wishes to the leader, positive public opinion based on logic on factual problems in society, negative opinion based on innuendo or insulting elements, negative opinion based on disagreement or assessment of what is conveyed by a figure, neutral opinion does not take sides in positive opinion or negative opinion. Keywords: New media, public opinion, media convergence, content analysis, qualitative
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 44119210030 |
| Uncontrolled Keywords: | Media baru, opini publik, konvergensi media, analisis isi, kualitatif |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast |
| Divisions: | Fakultas Ilmu Komunikasi > Penyiaran |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 02 Jan 2024 04:13 |
| Last Modified: | 02 Jan 2024 04:13 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/85051 |
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