ADRESTI, APRILIA (2023) PENGARUH PROMOSI, PELATIHAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN PT. BANK KB BUKOPIN, TBK. KANTOR PUSAT JAKARTA. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh promosi, pelatihan dan pengembangan sumber daya manusia terhadap kinerja karyawan PT. Bank KB Bukopin, Tbk Kantor Pusat Jakarta. Populasi dalam penelitian ini adalah karyawan PT. Bank KB Bukopin, Tbk Kantor Pusat Jakarta berjumlah 993 karyawan, dengan total sampel sebanyak 95 responden. Penelitian ini menggunakan metode penelitian kuantitatif kausalitas. Data dikumpulkan dengan menggunakan kuesioner yang berkaitan dengan penelitian variabel, dengan metode teknik Proportionate Stratified Random Sampling. Metode analisis data yang digunakan adalah program Software Statistik Smart-PLS (Partial Least Square) Versi 3. Hasil penelitian dalam studi ini menemukan bahwa promosi berpengaruh positif dan signifikan terhadap kinerja karyawan, pelatihan tidak berpengaruh signifikan terhadap kinerja karyawan, pengembangan sumber daya manusia tidak berpengaruh signifikan terhadap kinerja karyawan, dan kemudian secara bersama-sama promosi, pelatihan dan pengembangan sumber daya manusia secara bersama-sama berpengaruh signifikan sebesar 53,2% terhadap kinerja karyawan PT. Bank KB Bukopin, Tbk Kantor Pusat Jakarta. Kata Kunci: Promosi, Pelatihan, Pengembangan SDM, Kinerja Karyawan ABSTRACT This study aims to analyze the effect of promotion, training and development human resource on employee performance at Head Office PT. Bank KB Bukopin, Tbk Jakarta. The population in this study were employees of Head Office PT. Bank KB Bukopin, Tbk Jakarta totaly 993 employees, with the number of samples is 95 respondents. This research uses causality quantitative research method. Data were collected using a questionnaire related to the research variables, using Proportionate Stratified Random Sampling. The data analysis method used is the Smart-PLS (Partial Least Square) Version 3 Statistical Software program. The results of this study found that promotion had a positive significant effect on employee performance, training had an insignificant effect on employee performance and development had an insignificant effect on employee performance and then together promotion, training and human resource development together had a significant effect of 53.2% on employee performance Head Office PT. Bank KB Bukopin, Tbk Jakarta. Keywords: Promotion, Training, HR Development, Employee Performance.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ 23 057 |
| NIM/NIDN Creators: | 43119310055 |
| Uncontrolled Keywords: | Promosi, Pelatihan, Pengembangan SDM, Kinerja Karyawan. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen Fakultas Ekonomi dan Bisnis > Manajemen (D3) |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 28 Dec 2023 05:42 |
| Last Modified: | 28 Dec 2023 05:42 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/84967 |
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