PENGARUH NILAI PRASEJARAH, KEBUDAYAAN, DAYA TARIK WISATA DAN KEPUASAN PENGUNJUNG TERHADAP MINAT BERKUNJUNG KEMBALI (Studi Wisata Pada Situs Gunung Padang)

RAMADHANI, FARA (2023) PENGARUH NILAI PRASEJARAH, KEBUDAYAAN, DAYA TARIK WISATA DAN KEPUASAN PENGUNJUNG TERHADAP MINAT BERKUNJUNG KEMBALI (Studi Wisata Pada Situs Gunung Padang). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Intention to revisit is a consumer's decision to visit a place more than once. The aim of this research is to determine the influence of prehistoric values, culture, tourist attractions and visitor satisfaction at the Gunung Padang site. This research was conducted in Gunung Padang, the number of samples taken was 140 respondents using questionnaires. The data analysis method used in this research is SmartPLS software version 3. Based on the results of the analysis, it was found that prehistoric value (X1), culture (X2), attraction tourism (X3) and visitor satisfaction (X4) has a significant effect on interest in returning to visit (Y). Keywords: Prehistoric Value, Culture, Tourist Attraction, Visitor Satisfaction, Interest in Returning. Minat berkunjung kembali merupakan suatu keputusan konsumen untuk mengunjungi suatu tempat lebih dari satu kali. Tujuan dari penelitian ini ialah untuk mengetahui pengaruh nilai prasejarah, kebudayaan, daya tarik wisata dan kepuasan pengunjung pada situs Gunung Padang. Penelitian ini dilakukan di Gunung Padang, jumlah sampel yang diambil sebanyak 140 responden dengan menggunakan penyebaran kuesioner. Metode analisis data yang gunakan pada penelitian ini adalah software SmartPLS versi 3. Berdasarkan hasil analisis ditemukan bahwa nilai prasejarah (X1) kebudayaan (X2) daya tarik wisata (X3) kepuasan pengunjung (X4) berpengaruh signifikan terhadap minat berkunjung kembali (Y). Kata Kunci: Nilai Prasejarah, Kebudayaan, Daya Tarik Wisata, Kepuasan Pengunjung, Minat Berkunjung Kembali.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 505
Call Number: SE/31/23/519
NIM/NIDN Creators: 43119110120
Uncontrolled Keywords: Nilai Prasejarah, Kebudayaan, Daya Tarik Wisata, Kepuasan Pengunjung, Minat Berkunjung Kembali.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 068 General Organizations in Other Geographic Area/Organisasi-organisasi Umum di Area Lain > 068.3 General Organization of the World of Prehistoric Period/Organisasi Umum Dunia Periode Prasejarah
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.2 Museum Management and Use of Physical Plant/Manajemen Museum
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 079 Journalism and Newspapers in Other Geographics Area/Jurnalisme dan Surat Kabar di Area Lain > 079.3 Journalism and Newspapers during the Prehistoric World/Jurnalisme dan Surat Kabar saat Dunia Masa Prasejarah
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 301 Sociology and Anthropology, Human, Society/Sosiologi dan Antropologi, Manusia, Masyarakat > 301.7 Nonliterate Societies/Masyarakat Prasejarah
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 27 Dec 2023 08:02
Last Modified: 27 Dec 2023 08:02
URI: http://repository.mercubuana.ac.id/id/eprint/84942

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