Abbel, Muhammad (2023) PENGARUH KUALITAS PRODUK, HARGA DAN INOVASI TERHADAP KEUNGGULAN BERSAING PADA SMARTPHONE XIAOMI DI KOTA JAKARTA SELATAN (Studi Pada Pengguna Produk Smartphone Xiomi). S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Tujuan penelitian ini adalah untuk menganalisa faktor-faktor yang berpengaruh pada Keungulan Bersaing. Variabel indepeden terdiri dari Kualitas Produk (X1), Harga (X2) dan Inovasi (X3). Variabel dependen adalah Keungulan Bersaing pada pada Smartphone di Kota Jakarta Selatan. Jenis penelitian dalam penelitian ini menggunakan metode penelitian secara deskriptif dengan melakukan pendekatan secara kuantitatif. Penelitian ini menggunakan sampel sebanyak 173 sampel yang ditentukan berdasarkan metode purposive sampling dengan menguji validitas, reliabilitas, dan pengujian hipotesis menggunakan aplikasi Structural Equition Modeling – Partial Least Square (SEM - PLS). Hasil penelitian ini membuktikan bahwa variabel variasi Kualitas Produk, Harga dan Inovasi berpengaruh positif dan signifikan terhadap Keungulan Bersaing. The purpose of this study is to analyze the factors that influence Competitive Advantage. Independent variables consist of Product Quality (X1), Price (X2) and Innovation (X3). The dependent variable is Competitive Advantage on Smartphones in South Jakarta City. This type of research in this study uses a descriptive research method with a quantitative approach. This study used a sample of 173 samples which were determined based on the purposive sampling method by testing validity, reliability, and testing hypotheses using the Structural Equition Modeling - Partial Least Square (SEM - PLS) application. The results of this study prove that the variable variations in Product Quality, Price and Innovation have a positive and significant effect on Competitive Advantage.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43121110005 |
| Uncontrolled Keywords: | variasi kualitas produk, harga, inovasi, keungulan bersaing variety of product quality, price, innovation, competitive advantage |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | WIDYA AYU PUSPITA NINGRUM |
| Date Deposited: | 04 Dec 2023 04:49 |
| Last Modified: | 04 Dec 2023 04:49 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/84545 |
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