PENGARUH LOKASI, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PENGGUNAAN JASA PENGIRIMAN J&T EXPRESS DI KOTA TANGERANG

RAIHAN, MUHAMMAD FATHI (2023) PENGARUH LOKASI, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PENGGUNAAN JASA PENGIRIMAN J&T EXPRESS DI KOTA TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.

[img] Text (HAL COVER)
01 COVER.pdf
Download (331kB)
[img] Text (ABSTRAK)
02 ABSTRAK.pdf
Download (90kB)
[img] Text (BAB I)
03 BAB 1.pdf
Restricted to Registered users only
Download (159kB)
[img] Text (BAB II)
04 BAB 2.pdf
Restricted to Registered users only
Download (174kB)
[img] Text (BAB III)
05 BAB 3.pdf
Restricted to Registered users only
Download (214kB)
[img] Text (BAB IV)
06 BAB 4.pdf
Restricted to Registered users only
Download (290kB)
[img] Text (BAB V)
07 BAB 5.pdf
Restricted to Registered users only
Download (139kB)
[img] Text (DAFTAR PUSTAKA)
08 DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (175kB)
[img] Text (LAMPIRAN)
09 LAMPIRAN.pdf
Restricted to Registered users only
Download (581kB)

Abstract

This research aims to determine the influence of location, service quality and price perception on the decision to use delivery services. This research uses a causal quantitative research method with the independent variables location (X1), service quality (X2), and price perception (X3) and the dependent variable is the service usage decision (Y). Primary data was collected in this research by means of observation and questionnaires to the people of Tangerang. This data analysis used software (smart-PLS) version 4.0 PLS (Partial Least Square).. The results of this study stated that. Location variables have a significant positive effect on usage decisions, service quality has a significant positive effect on usage decisions, and price perceptions have a significant positive effect on usage decisions. Keywords: Location, Service Quality, Price perception, Service Usage Decision Penelitian ini bertujuan untuk mengetahui Pengaruh Lokasi, Kualitas Layanan dan Persepsi Harga terhadap keputusan penggunaan jasa pengiriman . Penelitian ini menggunakan metode penelitian kuantitatif kausal dengan variabel independen lokasi (X1), kualitas pelayanan (X2), dan Persepsi harga (X3) dan variabel dependennya adalaha keputusan penggunaan jasa (Y). Pengumpulan data primer dalam penelitian ini dengan cara observasi dan kuesioner kepada masyarakat Tangerang. Pada analisis data ini menggunakan software(smart-PLS) versi 4.0 PLS (Partial Least Square). Hasil penelitian ini menyatakan bahwa. variabel lokasi berpengaruh signifikan positif terhadap keputusan penggunaan, kualitas pelayanan berpengaruh signifikan positif terhadap keputusan penggunaan, dan persepsi harga berpengaruh signifikan positif terhadap keputusan penggunaan. Kata Kunci: Lokasi, Kualitas Layanan, Persepsi Harga, Keputusan Penggunaan Jasa

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 466
Call Number: SE/31/23/492
NIM/NIDN Creators: 43119010232
Uncontrolled Keywords: Lokasi, Kualitas Layanan, Persepsi Harga, Keputusan Penggunaan Jasa
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 022 Administration of The Physical Plant/Administrasi dan Fisik Perpustakaan > 022.1 Location and Site/Lokasi
200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 30 Nov 2023 03:25
Last Modified: 30 Nov 2023 03:25
URI: http://repository.mercubuana.ac.id/id/eprint/84438

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.