PENGARUH CITRA DESTINASI, DAYA TARIK DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG (Studi pada Museum Satria Mandala)

RAMADHAN, RIZKY TRI (2023) PENGARUH CITRA DESTINASI, DAYA TARIK DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG (Studi pada Museum Satria Mandala). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to determine the influence of destination image, attractiveness and accessibility on the decision to visit the Satria Mandala Museum. A museum is a place where stories from the past are brought together in dioramas and collections so that these stories come alive and can be interpreted by future generations in depth and detail. The aim of this research is to analyze the influence of destination image, attractiveness and accessibility, and on the decision to visit. Sampling was carried out using purposive sampling. The number of samples used was 150 respondents. The approach used in this research is the Structural Equation Model (SEM) with the Smart-PLS 4.0 analysis tool with data sources obtained through questionnaires distributed to respondents who have visited the Satria Mandala Museum. The results this research state that. The destination image variable has a significant positive effect on the decision to visit, attractiveness has a significant positive effect on the decision to visit and accessibility has a significant positive effect on the decision to visit. Keywords: Destination Image, Attractiveness, Accessibility, Decision to Visit, Satria Mandala Museum Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Destinasi, Daya Tarik dan Aksesibilitas terhadap Keputusan Berkunjung Museum Satria Mandala. Museum adalah salah satu tempat dimana cerita-cerita masa lampau tersebut dipersatukan dalam sebuah diorama dan koleksinya sehingga cerita-cerita tersebut menjadi hidup dan mampu dimaknai oleh generasi selanjutnya secara mendalam dan detail. Tujuan penelitian ini adalah untuk menganalisis pengaruh citra destinasi, daya tarik, dan aksesibilitas, dan terhadap keputusan berkunjung. Pengambilan sampel dilakukan dengan purposive sampling. Jumlah sampel yang digunakan 150 responden. Pendekatan yang diugnakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS 4.0 dengan sumber data yang diperoleh melalui kuisioner yang disebar kepada responden yang pernah berkunjung ke Museum Satria Mandala. Hasil penelitian ini menyatakan bahwa. variabel citra destinasi berpengaruh signifikan positif terhadap keputusan berkunjung, daya tarik berpengaruh signifikan positif terhadap keputusan berkunjung dan aksesibilitas berpengaruh signifikan positif terhadap keputusan berkunjung. Kata Kunci: Citra Destinasi, Daya Tarik, Aksesibilitas, Keputusan Berkunjung, Museum Satria Mandal

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 23 435
Call Number:	SE/31/23/478
NIM/NIDN Creators:	43119010227
Uncontrolled Keywords:	Citra Destinasi, Daya Tarik, Aksesibilitas, Keputusan Berkunjung, Museum Satria Mandal
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.1 Museum Services to Patrons/Layanan Museum untuk Pelanggan 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.2 Museum Management and Use of Physical Plant/Manajemen Museum 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.5 Collections and Exibits of Museum Objects/Koleksi dan Pameran Museum
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	24 Nov 2023 07:00
Last Modified:	24 Nov 2023 07:00
URI:	http://repository.mercubuana.ac.id/id/eprint/84285

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