PENGARUH KUALITAS PRODUK, KENYAMANAN, DAN KEAMANAN TERHADAP KEPUTUSAN MEMBUKA REKENING TAHAPAN PADA BANK BCA KCU JAKARTA PUSAT

HUDZA, MIFTAKHUL (2023) PENGARUH KUALITAS PRODUK, KENYAMANAN, DAN KEAMANAN TERHADAP KEPUTUSAN MEMBUKA REKENING TAHAPAN PADA BANK BCA KCU JAKARTA PUSAT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to analyze the influence of product quality, comfort and security on the decision to open a staged account at Bank BCA KCU Central Jakarta. The method in this research is quantitative. The population in this study are BCA Bank customers. The number of samples taken in this research was 130 respondents by distributing questionnaires. Based on the results of the analysis, it was found that product quality had no influence on the decision to open a BCA stage account, comfort and security had a significant effect on the decision to open a BCA stage account. The results of this research can be recommended to BCA to continue to improve the decision to open a BCA stage account. Keywords: Product Quality, Convenience, Security, Account Opening Decision. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kenyamanan, dan keamanan terhadap keputusan membuka rekening tahapan pada Bank BCA KCU Jakarta Pusat. Metode dalam penelitian ini Kuantitatif. Populasi dalam penelitian ini nasabah Bank BCA. Jumlah sampel yang diambil dalam penelitian ini 130 responden dengan penyebaran kuesioner. Berdasarkan hasil analisis ditemukan bahwa Kualitas produk tidak berpengaruh terhadap keputusan membuka rekening tahapan BCA, Kenyamanan dan Keamanan berpengaruh signifikan terhadap keputusan membuka rekening tahapan BCA. Hasil dari penelitian ini dapat disarankan kepada pihak BCA untuk terus meningkatkan keputusan membuka rekening tahapan BCA. Kata Kunci: Kualitas Produk, Kenyamanan, Keamanan, Keputusan Membuka Rekening.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 23 418
Call Number:	SE/31/23/457
NIM/NIDN Creators:	43119010244
Uncontrolled Keywords:	Kualitas Produk, Kenyamanan, Keamanan, Keputusan Membuka Rekening.
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.1 Banks/Bank, Perbankan 300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 363 Other Social Problems and Services/Masalah dan Layanan Sosial Lainnya > 363.3 Other Aspects of Public Safety/Aspek Keamanan Umum Lainnya 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	16 Nov 2023 07:03
Last Modified:	16 Nov 2023 07:03
URI:	http://repository.mercubuana.ac.id/id/eprint/84210

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