PENDAMPINGAN DALAM PEMBUATAN KONTEN KREATIF MELALUI MEDIA DIGITAL INSTAGRAM PADA UMKM MIE AYAM WONOGIRI

ERDIANA, FAHMILA (2023) PENDAMPINGAN DALAM PEMBUATAN KONTEN KREATIF MELALUI MEDIA DIGITAL INSTAGRAM PADA UMKM MIE AYAM WONOGIRI. S1 thesis, Universitas Mercu Buana.

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Abstract

Wonogiri Chicken Noodles is a Micro Business in the form of industry that sells heavy food, located on Jl. Meruya ilir Raya No 43 RT. 5/RW.7 Srengseng, Kembangan District, west Jakarta City. This business has been run by Mrs. Siti for 23 years since 1991. In running its business, Wonogiri Chicken Noodles still faces many problems, including the lack of branding elements such as attractive packaging and logos and promotional media. Based on these problems, it can be analyzed that assistance is needed in terms of promotion so that Wonogiri Chicken Noodles can reach sales figures. In this mentoring activity, the writer as creative content has the task of creating content on Instagram, making logo designs, greeting cards so that partners have a product identity so that it makes it easier to increase sales figures, and take product pictures of "Mie Ayam Wonogiri" for used as interesting feeds on social media. So, the promotions carried out can be recognized by consumers and further expand the target market for Wonogiri Chicken Noodles. After all the mentoring activities have been carried out, the partner has started to continue all the activities carried out during the mentoring, such as utilizing branding elements and creating creative content in the form of images and videos on Wonogiri Chicken Noodle social media. Keywords: MSMEs, creative content, social media, marketing communications, branding, promotions, content marketing. Mie Ayam Wonogiri adalah Usaha Mikro dalam bentuk industri rumahan makanan berat, bertempat di Jl. Meruya Ilir Raya No.43 RT.5/RW.7 Srengseng, Kecamatan Kembangan, Kota Jakarta Barat,. Usaha ini sudah di jalankan oleh Ibu Siti selama 32 sejak tahun 1991. Dalam menjalankan usahanya, Mie ayam Wonogiri masih menghadapi banyak permasalahan, diantaranya belum ada unsur-unsur branding seperti packaging dan logo yang menarik serta media promosi. Berdasarkan permasalahan tersebut, dapat dianalisa bahwa perlu untuk dilakukan pendampingan dalam segi promosi agar Mie Ayam Wonogiri dapat mencapai tingkat angka penjualan. Pada kegiatan pendampingan ini penulis sebagai konten kreatif memiliki tugas dalam hal pembuatan content di Instagram, membuat desain logo, karrtu ucapan ( greeting card ) agar mitra memiliki identitas produk sehingga memudahkan untuk meningkatkan angka penjualan, serta mengambil gambar produk dari “Mie Ayam Wonogiri” untuk dijadikan feeds yang menarik di media sosial. Sehingga, promosi yang dilakukan dapat dikenal oleh konsumen dan semakin memperluas target pasar Mie Ayam Wonogiri. Setelah seluruh kegiatan pendampingan telah dilakukan mitra sudah mulai melanjutkan semua kegiatan yang dilakukan selama pendampingan seperti pemanfaatan unsur-unsur branding dan pembuatan konten-konten kreatif dalam bentuk gambar maupun video pada media sosial Mie Ayam Wonogiri. Kata Kunci : UMKM, Konten kreatif, Media sosial, Komunikasi pemasaran, Promosi, Content Marketing.

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