IDENTIFIKASI E-SERVICE QUALITY, WORD OF MOUTH DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN MENGGUNAKAN LAYANAN TRANSPORTASI GRAB

SAPUTRA, BIMO DWI (2023) IDENTIFIKASI E-SERVICE QUALITY, WORD OF MOUTH DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN MENGGUNAKAN LAYANAN TRANSPORTASI GRAB. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Advances in information technology have made real human life easier, including the ease of transportation. The rise of online-based transportation can help with daily needs as an alternative to using private vehicles. The presence of Grab helps the community in their transportation needs. Just by downloading the Grab application on your Smartphone. This study uses causal analysis to determine the effect of e-service quality (

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 332
Call Number: SE/31/23/428
NIM/NIDN Creators: 43119010052
Uncontrolled Keywords: E-Service Quality, Word of Mouth, Promosi Penjualan, Keputusan Penggunaan
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi)
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.9 Office Services in Specific Kinds of Enterprises/Layanan Kantor untuk Perusahaan Tertentu
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 11 Nov 2023 07:15
Last Modified: 11 Nov 2023 07:15
URI: http://repository.mercubuana.ac.id/id/eprint/83936

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