HARTONO, RICKY (2023) "PERANCANGAN VISUAL BRAND IDENTITY MAKARONI HOPENG". S1 thesis, Universitas Mercu Buana.
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Abstract
This research focuses on the procedures for building a Visual Brand Identity. The purpose of this design is so that the writer can design a Visual Brand Identity from a macaroni product. The method used in this design is a qualitative method, by conducting interviews to gather information about related products. Primary data was obtained through field observations related to the visual identity of the brand from similar products by documenting the visual identity of the brand at the outlet of the related product. The results of this study, namely the author can design a visual brand identity of related macaroni products, so that later these macaroni products can be recognized by the wider community and have their own characteristics. Key Word: Visual Brand Identity, Egg Macaroni, Makaroni Hopeng. Penelitian ini berfokus pada tata cara membangun Visual Brand Identity. Tujuan perancangan ini adalah agar penulis dapat merancang Visual Brand Identity dari sebuah produk makaroni. Metode yang digunakan dalam perancangan ini adalah metode kualitatif, dengan cara melakukan wawancara untuk menggali informasi mengenai produk terkait. Data primer diperoleh melalui observasi lapangan terkait identitas visual brand dari produk sejenis dengan cara melakukan dokumentasi terhadap identitas visual brand pada outlet produk terkait. Hasil dari penelitian ini, yaitu penulis dapat membuat perancangan visual brand identity dari produk makaroni terkait, sehingga nantinya produk makaroni tersebut dapat dikenal oleh masyarakat luas dan memiliki ciri khasnya tersendiri. Kata Kunci: Identitas Visual Brand, Makaroni Telur. Makaroni Hopeng.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FDSK/DKV. 23 022 |
| NIM/NIDN Creators: | 42318120018 |
| Uncontrolled Keywords: | Identitas Visual Brand, Makaroni Telur. Makaroni Hopeng. |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 726 Buildings for Religious Architecture/Arsitektur Bangunan Keagamaan > 726.5 Church Architecture/Arsitektur Gereja > 726.51 Design, Decoration, Construction of Structural Elements/Desain, Dekorasi, Struktur 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 27 Oct 2023 06:25 |
| Last Modified: | 27 Oct 2023 06:25 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/83403 |
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