KAMESWARA, FAHMI ADITYA (2021) PEMANFAATAN WEBSITE SEBAGAI MEDIA SOSIALISASI PROGRAM PEMERINTAH KOTA TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The Tangerang City Government website www.tangerangkota.go.id is a medium for disseminating government programs and policies as well as interacting and absorbing the aspirations of the community in order to realize good government governance. This study aims to identify and analyze PR activities in managing communication, overcoming obstacles and the dynamics that occur in the use of the website as a socialization media related to benefits, efficiency, participation and transparency. The method used is a qualitative method with the concept of Cyber PR. Data were collected through observation, interviews, and documentation. The results show that the use of the Tangerang City Government website in delivering information to the public has not been able to realize good governance because there are still some things that are not optimal. It is necessary to change the structure on the website related to the delivery of information. It takes a strong commitment from various parties so that the system and work processes of public information services through the Tangerang City Government website are more optimal. Keywords: Utilization of Tangerang City Government Website, Tangerang City Government Public Relations, Socialization, Cyber PR, Good Governance Website Pemerintah Kota Tangerang www.tangerangkota.go.id merupakan media untuk menyebarluaskan program dan kebijakan pemerintah serta berinteraksi dan menyerap aspirasi masyarakat guna mewujudkan tata kelola pemerintah yang baik. Penelitian ini bertujuan untuk mengetahui dan menganalisis aktivitas Humas dalam mengelola komunikasi, mengatasi hambatan serta dinamika yang terjadi yang terjadi dalam pemanfaatan website sebagai media sosialisasi terkait dengan manfaat, efisiensi, partisipasi dan transparansi. Metode yang digunakan adalah metode kualitatif dengan konsep Cyber PR. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa pemanfaatan website Pemerintah Kota Tangerang dalam penyampaian informasi kepada masyarakat masih belum dapat mewujudkan good governance karena masih ada beberapa hal yang belum optimal. perlu adanya perubahan struktur dalam website terkait penyampaian informasi. Butuh komitmen yang kuat dari berbagai pihak agar sistem dan proses kerja layanan informasi publik melalui media website Pemerintah Kota Tangerang lebih optimal. Kata Kunci: Pemanfaatan Website Pemerintah Kota Tangerang, Humas Pemerintah Kota Tangerang, Sosialisasi, Cyber PR, Good Governance
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