PENGARUH RELIGIOSITAS DAN KEBERSIHAN, KESEHATAN, KEAMANAN, KELESTARIAN LINGKUNGAN (CHSE) TERHADAP MINAT WISATA RAMAH MUSLIM (Studi Pada Pariwisata di Jawa Barat)

AMELIA, DILA (2023) PENGARUH RELIGIOSITAS DAN KEBERSIHAN, KESEHATAN, KEAMANAN, KELESTARIAN LINGKUNGAN (CHSE) TERHADAP MINAT WISATA RAMAH MUSLIM (Studi Pada Pariwisata di Jawa Barat). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh religiositas dan faktor penting seperti kebersihan, kesehatan, keamanan, dan kelestarian lingkungan (CHSE) terhadap minat wisata ramah muslim. Penelitian ini menggunakan pendekatan kausal dan metode kuantitatif pada masyarakat yang berminat atau pernah berwisata di Jawa Barat mulai Juli 2023. Variabel independen mencakup religiositas (X1), mencerminkan keyakinan, praktik keagamaan, penghayatan, pengetahuan, dan pengaruh agama sehari-hari. Variabel lainnya adalah kebersihan, kesehatan, keamanan, dan CHSE (X2), mengacu pada langkah-langkah menjaga kualitas lingkungan wisata. Minat wisata ramah muslim (Y) digunakan sebagai variabel dependen, mencakup minat transaksional, referensial, preferensial, dan eksploratif dalam berkunjung. Pengukuran menggunakan skala likert dari Sangat Tidak Setuju (STS) hingga Sangat Setuju (SS). Analisis data dengan Partial Least Square (PLS). Hasil menunjukkan bahwa religiositas (X1) dan faktor CHSE (X2) berpengaruh signifikan terhadap minat berkunjung (Y). Temuan ini mendukung pengembangan strategi pariwisata yang sesuai dengan preferensi dan nilai-nilai wisatawan muslim. Kata Kunci : Pariwisata Ramah Muslim, Religiositas, Kebersihan, Kesehatan, Minat Wisata. This research aims to investigate the influence of religiosity and important factors such as cleanliness, health, safety and environmental sustainability (CHSE) on interest in Muslim-friendly tourism. This research uses a causal approach and quantitative methods on people who are interested in or have traveled to West Java starting July 2023. The independent variable includes religiosity (X1), reflecting beliefs, religious practices, appreciation, knowledge and daily influence of religion. Other variables are cleanliness, health, security, and CHSE (X2), referring to steps to maintain the quality of the tourist environment. Muslim-friendly tourism interest (Y) is used as the dependent variable, including transactional, referential, preferential and exploratory interest in visiting. Measurement uses a Likert scale from Strongly Disagree (STS) to Strongly Agree (SS). Data analysis with Partial Least Square (PLS). The results show that religiosity (X1) and the CHSE factor (X2) have a significant effect on interest in visiting (Y). These findings support the development of tourism strategies that suit the preferences and values of Muslim tourists. Keywords : Muslim Friendly Tourism, Religiosity, CHSE, Interest in Tourism.

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