ANALYSIS THE INFLUENCE OF ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL, PERCEIVED VALUE, AND COUNTRY OF ORIGIN TOWARDS PURCHASE INTENTION KOREAN HALAL COSMETICS PRODUCTS

AISY, ROHADATUL (2023) ANALYSIS THE INFLUENCE OF ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL, PERCEIVED VALUE, AND COUNTRY OF ORIGIN TOWARDS PURCHASE INTENTION KOREAN HALAL COSMETICS PRODUCTS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The reason for the authors conducting this research is to analyze the influence of Attitude, Subjective Norm, Perceived Behavioral Control, Perceived Value, and Country of Origin Towards Purchase Intention in Halal Cosmetics Products. This study uses a quantitative approach. The research data is primary data obtained from processing questionnaire data filled out by 189 respondents. The population and sample of this study are consumers who know the availability of halal cosmetics on the market and consumers who currently use Korean halal-certified cosmetic products. The sampling technique in this study was non-probability sampling with the method used was purposive sampling using the Partial Least Square (PLS) method, data analysis was carried out using Smart-PLS software. The result of this research is Attitude has a positive and significant effect on the Purchase Intention of Korean halal cosmetic products, Subjective Norm has a positive and significant effect on the Purchase Intention of Korean halal cosmetic products, Perceived Behavioral Control has no effect on Purchase Intention of Korean halal cosmetic products, Perceived Value has a positive and significant influence on Purchase Intention, and Country of Origin has a positive and significant influence on Purchase Intention. Keywords: Attitude, Subjective Norm, Perceived Behavioral Control, Perceived Value , Country of Origin, Korean Halal Cosmetics Product

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 23 274
Call Number:	SE/31/23/354
NIM/NIDN Creators:	43119010099
Uncontrolled Keywords:	Attitude, Subjective Norm, Perceived Behavioral Control, Perceived Value , Country of Origin, Korean Halal Cosmetics Product
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.2 Plant Management/Manajemen Pabrik 600 Technology/Teknologi > 660 Chemical Engineering and Related Technologies/Teknologi Kimia dan Ilmu yang Berkaitan > 668 Technology of Other Organic Products/Teknologi Produk Organik Lainnya > 668.5 Parfumes and Cosmetics/Teknologi Parfum, Minyak Wangi dan Kosmetik 600 Technology/Teknologi > 680 Manufacture For Specific Uses/Industri Pembuatan produk untuk penggunaan tertentu > 680.1-680.9 Standard Subdivisions of Manufacture For Specific Uses/Subdivisi Standar Dari Industri Pembuatan Produk Untuk Penggunaan Tertentu
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	01 Nov 2023 04:24
Last Modified:	01 Nov 2023 04:24
URI:	http://repository.mercubuana.ac.id/id/eprint/82972

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