PERANAN MEDIA SOSIALINSTAGRAM KOMUNITAS KOMIKIN AJAH DALAM MENINGKATKAN KOMUNIKASI KELOMPOK

HAYKEL, MOHAMMAD (2020) PERANAN MEDIA SOSIALINSTAGRAM KOMUNITAS KOMIKIN AJAH DALAM MENINGKATKAN KOMUNIKASI KELOMPOK. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study was to evaluate the role of the Komikin Ajah Community Instagram Social Media in Improving Group Communication with the Role theory approach, Social Media Instgram and Group Cohesion including the process of using deepth interviews. The research method used is qualitative with a case study approach. The data collection techniques used were observation, interview, and document study. Data analysis techniques used include category collection, direct interpretation, pattern formation, and development of naturalistic generalizations. Then, to check the validity of the data, the triangulation technique is used as a checking technique that utilizes the use of sources and theories. From the results of the research, it is known that the role played in the Komikin Ajah Community using Instgraam social media is productive by using structured information flow and posting concepts that are structured and can be said to be active, good group loyalty results in something, a sense of community strength in the community, communication takes place very complex, communication runs effectively, communication is able to build high enthusiasm in its members, and communication takes place with high intensity. Based on observations in the field, researchers found these four aspects in the daily life of the Komikin Ajah community. This is sufficient to indicate that communication has a big role in building cohesiveness that has existed in the Komikin Ajah Community group. The four indicators seem to be part of the group's daily life. Naturally the members of the Komikin Ajah Community carried out a number of communication indicators in this cohesive group. Keywords: Role, Social Media, Instagram, Group Communication, Group Cohesion Tujuan penelitian ini adalah mengevaluasi sebuah Peranan Media Sosial Instagram Komunitas Komikin Ajah dalam Meningkatkan Komunikasi Kelompok dengan pendekatan teori Peranan,media Sosial Instgram dan Kohesi Kelompok meliputi proses penggunaan deepth interview. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data yang dilakukan adalah observasi, wawancara, dan studi dokumen. Teknik analisis data yang digunakan diantaranya pengumpulan kategori, interpretasi langsung, pembentukan pola, dan pengembangan generalisasi naturalistik. Kemudian untuk memeriksa keabsahan data digunakan teknik triangulasi sebagai teknik pemeriksaan yang memanfaatkan penggunaan sumber dan teori. Dari hasil penelitian diketahui peranan yang dilakukan dalam Komunitas Komikin Ajah tersebut menggunakan media social Instgraam bersifat produktif dengan menggunakan alur informasi dan konsep posting yang terstruktur dan dapat dikatakan aktif, Loyalitas kelompok yang baik menghasilkan sesuatu , sodaritas akan kekuatan kekuatan kelompok di komunitas tersebut, komunikasi berlangsung sangat kompleks, komunikasi berjalan efektif, komunikasi mampu membangun antusiasme yang tinggi pada para anggotanya, serta,komunikasi berlangsung dengan intensitas yang tinggi. Berdasarkan hasil pengamatan di lapangan, peneliti menemukan keempat aspek tersebut dalam keseharian kelompok Komunitas Komikin Ajah. Hal ini cukup menandakan bahwa komunikasi punya peran besar da-lam membangun kohesifitas yang telah terjalin dalam kelompok Komunitas Komikin Ajah. Keempat indikator tersebut seperti menjadi bagian dari keseharian kelompok. Secara alamiah para anggota Komunitas Komikin Ajah menjalankan sejumlah indikator komunikasi dalam kelompok yang kohesif tersebut. Kata kunci: Peranan, Media Sosial , Instagram,Komunikasi Kelompok, Kohesi Kelompok

Item Type: Thesis (S2)
NIM/NIDN Creators: 55217110050
Uncontrolled Keywords: Peranan, Media Sosial , Instagram,Komunikasi Kelompok, Kohesi Kelompok
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: Dede Muksin Lubis
Date Deposited: 20 Oct 2023 07:30
Last Modified: 20 Oct 2023 07:30
URI: http://repository.mercubuana.ac.id/id/eprint/82966

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