"PERANCANGAN IDENTITAS VISUAL AYAM BAKAR WULAN"

FAUZI, RIZKY (2023) "PERANCANGAN IDENTITAS VISUAL AYAM BAKAR WULAN". S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

In the digital era, there has been rapid progress between technology and the economy, especially in Indonesia. However, 11.7 million MSMEs have transformed into the digital era, especially in the field of visual brand identity. One of the industrial fields that is entering the digital era is the culinary industry, it is undeniable that technology and the economy are also increasing with the presence of new innovations in the culinary business in Indonesia. In a business, it must have a business image or image to the community, building a strong brand identity is a solution to introduce its products in the community. Building a brand identity must be based on business goals to achieve them and provide solutions to problems found. The Design of Ayam Bakar Wulan Visual Identity is a design work to build a brand identity as a new image of Ayam Bakar Wulan. Design work includes logo identity, Graphic Standard Manual, as well as the application of related distribution media such as aprons, packaging, menus, x-banners, flyers. The results of the designer are in the form of solutions that the author has found from problem analysis, determining problems, getting ideas, making works and adjusting the needs of designers to efforts to introduce the Ayam Bakar Wulan Visual Identity. Keywords: Brand Identity, Visual Identity, Ayam Bakar, Logo Pada era digital sudahlah meningkat pesat antara teknologi dengan ekonomi terutama di Indonesia. Namun sudah 11,7 juta UMKM yang bertransformasi ke era digital terutama pada bidang visual brand identity. Salah satu bidang industri yang ke era digital ialah industri kuliner, tidak dipungkiri juga meningkatnya teknologi dan ekonomi adanya juga inovasi baru pada usaha kuliner di Indonesia. Dalam sebuah usaha haruslah memiliki citra atau image usaha terhadap masyarakat, membangun sebuah identitas merek yang kuat merupakan solusi untuk memperkenalkan produknya di masyarakat. Membangun sebuah Identitas merek harus didasari dari tujuan usaha untuk mencapainya dan memberikan solusi dari masalah yang ditemukan. Perancangan Identitas Visual Ayam Bakar Wulan merupakan karya perancangan membangun identitas merek sebagai citra baru dari Ayam Bakar Wulan. Karya perancangan meluputi identitas logo, Graphic Standart Manual, serta penerapan media distribusi yang terkait seperti appron, kemasan, menu, x-banner, flyer. Hasil dari perancangan berupa solusi yang telah ditemukan penulis dari analisa masalah, menentukan masalah, mendapatkan ide, membuat karya dan menyesuaikan kebutuhan perancangan dengan usaha dalam memperkenalkan Identitas Visual Ayam Bakar Wulan. Kata Kunci: Brand Identity, Identitas Visual, Ayam Bakar, Logo

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